Marketing / 08.30.18
Elton John Teams With Fan-to-Fan Ticket Marketplace Twickets for Farewell Tour
Original article published on UDiscoverMusic (08/30/18) by Tim Peacock
Elton John has announced that he will partner with the Twickets global fan-to-fan ticket marketplace for his "Farewell Yellow Brick Road" tour, which will kick off in September. The alliance seeks to counter the secondary ticketing market, prevent the exploitation of fans and eliminate price markups by ensuring tickets get resold at face value. Fans that could not obtain tickets before can now buy them directly through the official Elton John and Twickets partnership website, with dates in Los Angeles and Toronto, Canada, currently available. The musician announced the news of the tour back in January, stating that he made the decision in the south of France in 2015 so he could spend more time with his family. The tour is slated to make 300 stops around the world before ending in 2021.
Read the full story on the UDiscoverMusic website.
Tags: Music, Reselling, News, Secondary Ticketing