Marketing / 08.24.18
Now the Redskins Are Just Mailing Out Free Preseason Tickets
Original article published on the Washington Post (08/24/18) by Dan Steinberg
The Washington Redskins recently attempted to entice former season-ticket holders who let their subscriptions lapse by mailing free tickets and parking passes for the home preseason finale against the Denver Broncos. This maneuver is the latest sign of a record offseason for the team's front office, which admitted in June that it no longer maintains a season-ticket wait list. At that time, the Redskins' new president of business operations, Brian Lafemina, said season tickets would be immediately available to any fan who wanted to purchase them. In July, the team announced it would eliminate a "significant amount" of obstructed view lower-level seats at FedEx Field from the market, and offer fans with tickets in those areas the option to relocate. "We identified a lot of seats in those areas were being resold or had a high volume of visiting team fans, so when you take that out of the mix, that really helps preserve the value of our tickets for our season ticket holders," said Redskins executive Jake Bye. "It should also help speed of service and congestion on the concourse levels. Our job is not only to sell tickets, but we want to sell them to Redskins fans and give the Redskins fans a compelling reason to attend."
Read the full story on the Washington Post website.
Tags: Sports, News, Memberships