Industry Press / 10.12.21
Cheyenne Frontier Days Announces AXS as Official Ticketing Partner for the World’s Largest Outdoor Rodeo & Western Celebration
CHEYENNE, WYO. – Today, Cheyenne Frontier Days (CFD) announced AXS, a global leader in ticketing, as their official ticketing partner. AXS will bring the latest innovations in mobile ticketing, data intelligence and distribution opportunities to the iconic western event.
CFD attendees can now utilize AXS Mobile ID technology through the AXS App which provides contactless, secure, and personalized fan experiences to elevate the event discovery, buying and entry process. AXS’ patented identity-based solutions will power Cheyenne Frontier Days with real-time data feeds to make revenue impacting decisions across all facets of their business operations. CFD will leverage the AXS Anywhere distribution platform to reach new and existing buyers seamlessly and efficiently through a network of certified partners across social platforms.
“Our goal is to provide our annual visitors with the best possible experience from the time they purchase a ticket to when they walk through our gates. To do that, we need a partner who will bring the latest in technology and support to our organization,” said Tom Hirsig, Cheyenne Frontier Days CEO. “We look forward to our partnership with AXS deploying the enterprise solutions they bring to the partnership.”
“We are excited to add Cheyenne Frontier Days to our stable of world-class rodeo partners alongside the legendary Houston Livestock Show & Rodeo, Ogden Pioneer Days, Days of ‘47 and the Calgary Stampede. Each partner is unique and gives us the opportunity to collaborate and scale our offerings to grow their business. Bringing best-in-class solutions to these legendary western events demonstrates our scale, flexibility and personal touch to each partner in our portfolio,” said Rob Sine, AXO CRO.
Tickets for 2022 events will be available on cfdrodeo.com and AXS.com.
About Cheyenne Frontier Days:
Cheyenne Frontier Days takes place each summer during the last full week in July, including the world’s largest outdoor rodeo that draws top professionals competing for more than $1 million in cash and prizes. In addition to the daily rodeo action, fans can also enjoy Frontier Nights concerts featuring the biggest names in country music, the Native American Village, the old frontier town, free pancake breakfasts, an art show, a carnival midway, professional bull riding shows and downtown parades featuring antique carriages and automobiles. Cheyenne Frontier Days aims to support the community by promoting western heritage, encouraging economic success, and providing educational opportunities.
About AXS:
AXS is a global ticketing platform, offering best-in-class ticketing, marketing and data technology in a single platform to suit every client size and type, from small music clubs to the largest sports stadiums. AXS is the ticketing partner for over 350 premier venues, sports teams, event organizers around the world, including JAM Productions, Pabst Theater Group, AEG Presents, The O2, STAPLES Center, T-Mobile Arena, Red Rocks Amphitheatre, Minnesota Timberwolves, Houston Rockets and the Vegas Golden Knights. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable clients to sell the right ticket to the right fan at the right price. Headquartered in Los Angeles, California, AXS employs more than 350 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London, and Stockholm.
Media Contact:
Candace Cunningham, ccunningham@axs.com
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