Industry Press / 06.11.24
True Tickets Announces Partnership with Austin Symphony Orchestra
Austin, TX — (June 11, 2024) True Tickets, a digital ticket delivery service known for providing secure, contactless, and user-friendly ticketing solutions, is thrilled to announce its latest partnership with the esteemed Austin Symphony Orchestra. This collaboration marks a significant step in enhancing the ticketing experience for concertgoers, ensuring seamless access to some of the finest musical performances in Austin.
The Austin Symphony Orchestra (ASO), Austin’s oldest performing arts group, has a rich history of providing high-quality musical experiences. With a ticketed concert season running from September through May/June, the ASO offers a diverse array of performances including eight Masterworks Series concert pairs, four Butler Pops Series concerts, and a chamber orchestra series titled ASO ABOUT TOWN. In addition, the ASO's educational initiatives reflect their commitment to community engagement and music education.
Through this partnership, True Tickets will provide the Austin Symphony Orchestra with a cutting-edge digital ticketing solution that offers enhanced security, greater convenience, and an improved overall experience for concert attendees. This collaboration aims to provide the ASO with greater control over each ticket from the time of sale to the moment it is scanned in at the show. This helps reduce scalping and fraud, as well as providing valuable insights into audience engagement.
“We are delighted to collaborate with True Tickets to bring a new level of convenience and security to our patrons,” said Jason Nicholson, Marketing Director of the Austin Symphony Orchestra. “This collaboration is about leveraging technology to enhance the overall concert experience, making it seamless and secure and enabling us to better serve our audience and continue our tradition of providing exceptional musical experiences in Austin.”
“Our partnership with the Austin Symphony Orchestra represents a pivotal moment in modernizing the ticketing experience for their patrons,” said Ken Lesnik, Head of Business Development, True Tickets. “By integrating our digital ticketing solutions, we are enabling the ASO to focus more on delivering unforgettable performances and less on ticketing logistics.”
For events and information about the Austin Symphony Orchestra, visit them at austinsymphony.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. True Tickets' business-to-business solution easily integrates with Tessitura, the unified enterprise system for arts and cultural institutions, empowering performing arts centers, theatres, ballets, orchestras, and more to leverage the power of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, these institutions can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Austin Symphony Orchestra
The Austin Symphony Orchestra (ASO) is Austin’s oldest performing arts group. The ASO’s ticketed concert season runs from September through May/June, featuring eight Masterworks Series concert pairs and four Butler Pops Series concerts. The ASO also has a chamber orchestra series, ASO ABOUT TOWN, with performances around the Austin metro area. In addition to its concert season, the ASO presents educational concerts such as the “Young People's Concerts,” “High School Concerts Series,” “Tuneful Tales,” “Building Blocks of the Orchestra” for PreK-3rd grade, and a “Halloween Children's Concert.” The annual “Hartman Foundation Concerts in the Park” is part of its initiative to reach a broader audience and give back to the community that has supported its mission. The ASO continues to be the leading performing arts organization in Austin through public support and contributions from individuals and corporations.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Austin Symphony Orchestra
Rachel Santorelli
rsantorelli@austinsymphony.org
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