Proponents of artificial intelligence (AI) insist the technology isn’t replacing teams, it’s empowering them. The “Smarter Together: Using AI to Power Audience Engagement” workshop that will be held at the upcoming INTIX 2026 in Las Vegas will attempt to prove that and more.
Einar Saeversson
This 60-minute session will bring together Activity Stream founder and CEO Einar Saeversson and Kyle Wright, Vice President of Marketing and Business Development for The Shubert Organization, to explore how AI powered by venue data is transforming audience engagement via easier campaign planning, smarter segmentation and meaningful personalization.
What to Expect
The conversations around AI in the ticketing and live events space have rapidly evolved from emerging concept to everyday reality. Saeversson, who first spoke on AI at the 2021 virtual edition of INTIX, says workshop attendees will be instructed on understanding how to enhance workflows for marketing and communication with purpose-built AI. They will also “learn how AI can reduce repetitive tasks and support both small and big teams in scaling personalized marketing and fundraising efforts,” he says.
Another key talking point will be getting attendees to better understand how enriching data can help grow audiences and deepen relationships with minimal effort. Specifically, the Shubert team will showcase how it is already applying AI to streamline workflows and uncover new insights. But that’s just the proverbial tip of the iceberg, according to Wright. “Having an AI analytics agent that helps teams move more quickly from data to insight, and understand audiences as groups of people rather than just transactions, has implications far beyond theatre,” he remarks.
Both speakers hope that the workshop will deliver an inspirational conversation about shared challenges, responsible automation and how AI is being shaped through real-world feedback to help organizations work better across the arts and entertainment sector. Saevarsson has been anticipating audience questions for some time now. He hopes he and Wright will get to answer everything from “What have been some of the biggest challenges in the early stages of building out?” to “How can AI reduce repetitive tasks and support teams in scaling personalized marketing and fundraising efforts in the ticketing and live events space?”
How Enriching Data Can Help Grow Audiences
For some attendees, grasping the concept of how enriching their data can help put people in seats might seem like a challenging idea. After all, everyone in this space has varying degrees of tech knowledge and savviness. Context is the key, and both Wright and Saevarsson say new context provides opportunity for growth.
The latter states, “Every professional in this space is expected to know their audiences beyond the simple ticket sales outcomes. Most are hungry to understand the nuances of their audiences and translate that into better experiences for audience members and greater vitality for their organizations. By knowing your current audiences, you can then start growing future audiences, doubling down on what works and carving out space for experimenting and trying new approaches.”
Saevarsson is first and foremost a technologist, one who has spent more than two decades turning complex live entertainment and ticketing data into decisions that drive real-world outcomes. As CEO of Activity Stream, he has operated at the intersection of analytics, audience behavior and large-scale commercial systems. His formal background is in industrial engineering, with years spent teaching quantitative subjects.
As such, attendees of the “Smarter Together” workshop can expect him to bring unusual depth to the design of AI agents that translate raw data into insight, foresight and action. He concludes, “Live events organizations are often forced into a reactive position. AI helps teams gain clarity around audience behavior earlier, supporting healthier decision-making, stronger audience relationships and more sustainable businesses across the live events ecosystem. You can’t serve audiences properly if you only see transactions!”
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