Ticketing and live event professionals all have priorities in their lives. But when one of them is building or redesigning a website, some things become more important than others. After all, a new or revamped site goes far beyond how it looks. From the initial design concepts to post-launch maintenance, each phase affects the site's performance, security and, most importantly, long-term sustainability.
LaMae Weber
INTIX 2026 later this month will feature a workshop dedicated to this very subject. Titled “Priorities for Your Web Project: From Design to Launch Optimization, Security & Maintenance,” the session will feature a panel discussion of industry professionals that will detail for attendees the essential elements of each stage — whether collaborating with a vendor or doing it yourself.
One of the speakers will be Dream Warrior Group (DWG) CEO LaMae Weber. She says, “Web projects can be overwhelming with all the details and coordination that is needed to be successful. These projects are also very high-profile so even little glitches are noticeable. Since DWG has launched so many sites, this experience allows us to suggest processes and red flags along the way to give you the tools you need for success.”
She noted the session’s other speakers, who include her DWG colleague Nami Ataee; Andrew Douglas, Director of Training and Technology at the Mesa Arts Center; and Andrew Metzroth, Executive Director at the University of Colorado Boulder – CU Events. “They will also be able to highlight their processes and hints from the organization’s perspective,” she states.
A Workshop About What Works and What Doesn’t
Weber says one of the goals will definitely be to give attendees a better understanding of the tools available that can “operate as your control system.” They will also talk about some of the common pitfalls to avoid when building a website for the first time or redesigning an existing one.
Chiefly? “One is leaving content creation to the end,” she says. “It is vital for optimization and your site’s impact. Also, involving too few or too many people at different phases of the project. While it is vital to have all stakeholder/end-user input, you should gather that information and connect strategically. Once that input is understood, the actual working team should be agile and respectful on the site goals.”
She continues, “It’s important to include enough testing time in your project — at each phase and at the end. Testing should include a variety of users, in addition to your web team, so all perspectives are considered.”
Weber is especially looking forward to the audience interaction aspect of the upcoming workshop. Among the questions she and her colleagues anticipate fielding range from “How long does it take to launch a site?” and “How early should I begin?” to “What kind of budget should I expect for a new website?” and “Can I do this on my own or do I need a developer/designer?”
What Ticketing Pros Need to Know
While each phase of the design/redesign is important, Weber states that there are some absolute “website must-haves.” This is especially true for those operating in the ticketing and live events space. Site navigation and user journey are two of the most important elements for success. Weber states, “Your patrons should be able to get to their destination as easily as possible and see what else they may want to explore. The number of clicks to ticket purchase or to donate is very important. Plan these ‘user experience’ items carefully.”
She further noted that there is a juxtaposition between image quality and site speed. Images should be impactful, but they should not slow down your site. “There are now a few ways to manage both and these should be considered in your planning,” she notes. “A client once said to me a website is always in beta. I agree. Remember that things change, particularly with technology. So you need to be pragmatically open to new things. Remember to do your research. Just because it is new, doesn’t mean it’s for you.”
Why Weber Is Ideal to Talk About Websites
Weber went on to say that DWG is the ideal company to have not one, but two speakers on this panel. “Our team truly cares about your success,” she says.
As for herself, Weber humbly touts, “I have been working with DWG for more than 20 years, and I have had a client refer to me as ‘the diplomat’ of the team. I consider myself as a translator between technical and non-technical project participants. My goal is to support, and I love to have fun and laugh while doing it. By the way, if for some reason we don’t get to your question during the presentation, reach out. I love to talk!”
Editor’s Note: Come to the 47th Annual INTIX Conference & Exhibition to learn about the latest trends, network with your peers and ignite success. Register now for INTIX 2026 and be part of the conversations shaping the future of ticketing!
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