🎵 “Viva Las Vegas!” 🎵
Elvis’s legendary anthem still captures the spirit of a city defined by energy, spectacle and possibility. That same electricity now surrounds INTIX 2026 as the ticketing community gathers for several days of learning, connection and inspiration. Attendees from across the industry and 27 countries are here to ignite success and help shape the future of ticketing and live events worldwide.
Monday’s conference activities started at 11:00 a.m. with the “Membership Connections & Mentor Program Meet & Greet” sponsored by Stay22. A lively mix of first-time attendees and conference regulars came together to hear perspectives from committee members and take part in “Meet and Greet Bingo.”
This creative game energized the room, with participants eagerly engaging with one another in search of new connections. Attendees filled their bingo cards by finding people who matched a wide range of categories — from conference presenters and Las Vegas locals to pro sports professionals, INTIX Award winners and colleagues with legendary will-call stories, to those with an office mascot, like David Winn from Boston Symphony Orchestra, whose mascot is a turtle.
On Tuesday at 3:15 p.m., conferencegoers can learn more about the INTIX Mentor Program in the session “Roulette of Knowledge: Mentorship Magic.” No matter where you are in your ticketing career, there is always something to learn and share. And like a well-played spin of the Roulette wheel, attendees will come away as winners, with perspectives from multiple verticals and practical tools to enrich their journey as mentors or mentees.
So Glad You’re Here!
Registration sponsored by Vatic opened at 11:00 a.m. If you are looking for big smiles and hugs, chances are you will get both from Tiffany Kelham. She’s back at the registration desk this year, welcoming everyone with her trademark warmth and unmistakable INTIX charm, alongside a fantastic team of volunteers, including, pictured left to right below, Dakota McKinnon, Rebecca Throne, Kacy Woody, Linda Bowlen and Geo Haynes.
The registration experience would not be complete without a fabulous conference bag, once again supported by longtime sponsor Weldon, Williams & Lick. It is a legendary part of INTIX and is tradition cherished by generations of attendees, including devoted ticketing pros whose collections stretch back more than four decades.
Venue Tours
On Monday afternoon, attendees took part in two incredible venue tours — Allegiant Stadium and AREA15, an immersive entertainment destination spanning 35 acres with world-class experiences, attractions, art, food and more.
AREA15 welcomed INTIX attendees with its venue signage.
“I thoroughly enjoyed the AREA15 venue tour. My favorite part was the 45 minute tour itself where Cassius, our guide, gave great insight into the spaces and also talked about coming attractions,” says Margo Malone, Senior Manager of Season Ticket Memberships and Special Projects for the San Francisco Giants. “After we were left to explore on our own, I played Pac-Man in the Asylum Arcade while watching other conference attendees hang glide around the center of Zone 1 on Haley’s Comet.”
Margo Malone and her husband, Michael, at AREA15, as Martin Gammeltoft looks on.
Dori Daniels, Director of Ticketing and Box Office Operations for Club Fugazi Experiences, has been to AREA15 before and says a lot has changed in delightful ways. “I particularly enjoyed seeing areas they use for corporate events, with fun atmospheric lights and projections even when not in use this afternoon. This gets my mind percolating on creative ways to use space in my home venues, and more attractive ways we can present it besides daytime work lights.”
“One interesting nugget I learned was that the 747 on display was used at Burning Man. The plane’s landing gear was removed and is also on display as part of AREA15 landscaping,” shares Malone.
“It was especially interesting to know all attractions on the property use the same Ticketing system — Ticketure — with APIs behind the scenes to manage inventory across owned attractions and tenants,” explains Daniels. “While this is possible with multiple systems, the streamlined set-up makes so much business sense.”
Dori Daniels at AREA15.
Conference attendees also enjoyed an exclusive behind-the-scenes tour of Allegiant Stadium — the 65,000-seat, climate-controlled home of the NFL’s Las Vegas Raiders and UNLV Rebel football and host of Super Bowl LVIII — with access to premium spaces including suites, broadcast areas and locker rooms. The venue featured INTIX on the building's display screens.
It’s Opening Night!
INTIX and Ticketmaster set the tone for the week by co-hosting a kickoff celebration that felt instantly warm and like a wonderful reunion.
The energy was unmistakable from the moment doors opened at Ole Red, the four-story Blake Shelton entertainment venue just steps from the Paris Hotel. Music and joyful conversations filled the space, and the evening flowed from live band to DJ and even some impromptu dancing. Many attendees slipped upstairs to catch the Bellagio fountains from the rooftop before heading back into the crowd of ticketing friends.
Still, what made the night memorable had little to do with the venue. It was the long embraces between people who hadn’t seen each other since last year. The spontaneous introductions. Beautiful laughter. Smiles as big as a Vegas jackpot. It was a reminder that INTIX is built on relationships first and that everything else follows.
Here’s a glimpse of some amazing moments from a night full of fun.
Members of the Ticketmaster team that co-produced the incredible opening-night celebration – from left to right: Amy Leavitt, Angeles Miles-Powell, Maria Hernandez and Kevin Vahidi.
In the News
No INTIX conference is ever complete without breaking news from the ticketing industry.
Activity Stream and The Shubert Organization have launched SAM, a first-of-its-kind AI assistant that helps live entertainment professionals turn complex sales and engagement data into clear, actionable insights. Designed to support faster, more informed audience and marketing decisions, SAM makes it easier to identify key audience segments, track behavior changes and inform strategy without requiring advanced technical skills.
Independent promoter Untitled Group closed out its 10th birthday year with its biggest year yet selling more than 800,000 tickets in 2025. The milestone included a sold-out festival, national tour and other major touring successes.
And on Tuesday…
We can’t wait to see everyone for our Welcome General Session at 8:30 a.m. Attendees will hear global ticketing insights from Jason Mastrine, Global Head of Ticketing Strategy at Protect Group, and UK-based live event and theatre consultant Jamie Snelgrove, along with a surprise guest to start the conference in unforgettable Vegas style.
First-time conference attendees are encouraged to sit at the designated tables at Tuesday’s INTIX Welcome Lunch sponsored by SECUTIX. INTIX Board members will be there to greet you, answer questions and help you make the most of your conference experience.
Sponsored by Ticketmaster, the opening keynote, “Radical Hospitality Meets Ticketing Imagination,” features Randy Weiner, producer, venue owner, playwright and Founder and Partner at Outside the Box Amusements. This 4:30 p.m. keynote reframes the live-event journey as a continuous story that begins the moment a fan decides to attend and is shaped by every touchpoint along the way.
There will also be INTIX Villages, breakouts by venue type, a full slate of educational workshops, the grand opening of the Exhibit Hall and more.
Editor’s Note: One-day registration for INTIX 2026 is still available, as are tickets to the Tuesday reception and Exhibit Hall grand opening. Ticketing pros can also purchase passes to the Exhibit Hall open hours on Wednesday and Thursday. Click here to register online or come to the registration desk at the Paris Hotel to sign up on-site.
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