Marketing / 05.10.18

You'll Have to Buy Tickets in Person for Nine Inch Nails' New Tour

Access Staff

Original article published on Forbes (05/10/18) by Bryan Rolli

Nine Inch Nails' upcoming North American tour for this fall will require that concert tickets can only be sold in person at each venue. "The promise of a world made better by computers and online connectivity has failed us in many ways, particularly when it comes to ticketing," the band states on its website. "Everything about the process sucks and everyone loses except the reseller. We've decided to try something different." Frontman Trent Reznor says he wants this venture to cultivate genuine connection among fans of the artists. "You (an actual human being) show up at the box office, interact with the ticket seller (another actual human being) and purchase up to four tickets that will actually be handed to you on the spot," he notes. Reznor says these tickets will not be available online or anywhere else before or during the date of performance." All seats (including the best seats) will be available first come, first serve," he says. This will likely make things difficult for out-of-towners desiring tickets, but who cannot travel to the nearest city when they become available. "Limited quantities of tickets will be available for sale via all normal ticket purchasing channels, including online, at a later date (to be announced)," Reznor says.

Read the full story on the Forbes website.

Tags: Music , Theater , News