Marketing / 04.15.24

Twitch CEO Says ‘We’re Close’ to More Licensing Deals With Labels

Access Staff

Musically.com (04/12/24) Dredge, Stuart

While Twitch's lack of music licenses has been a sore point with rights holders for some time, an announcement on this front appears to be close at hand. Twitch CEO Dan Clancy said in a recent interview with Twitch channel TweakMusicTips: "I think we’re close, where we're going to have a structure so that, in the end, we are going to have to share money with the labels ... I've already told a number of DJs this and they realize. Of course they would rather not have to share some money, but we’re going to kind of split whatever the cost is." The interview also touched on another way music is used on Twitch: when it's played in the background of channels.

Read the full story from Musically.com.

Tags: Marketing , Twitch