Industry Press / 06.27.24
True Tickets and Austin Opera Announce Innovative Ticketing Partnership
Austin, TX — (June 27, 2024) — True Tickets, a provider of secure digital ticket delivery solutions, is thrilled to announce a strategic partnership with Austin Opera. This collaboration is set to redefine the ticketing landscape for Austin Opera, enhancing the experience for patrons and streamlining operations for the iconic performing arts institution.
Austin Opera, celebrated for its artistic excellence, innovative spirit, and community impact, has been a cultural mainstay in Central Texas since 1986. Engaging over 25,000 community members annually through a curated season of opera at the Long Center, Opera ATX performances in unique venues across Austin, and a large slate of community engagement programs, the Opera captivates audiences and fosters a deep appreciation for the operatic arts.
Through this partnership, True Tickets will deploy its state-of-the-art digital ticket delivery service to provide Austin Opera patrons with a seamless and secure ticketing journey. The user-friendly mobile interface will simplify ticket delivery, sharing, and entry, reducing wait times and ensuring a hassle-free experience. Additionally, True Tickets’ robust security measures will protect against ticket fraud, allowing Austin Opera to maintain its focus on delivering exceptional performances.
“We are delighted to join forces with True Tickets,” said Jennifer Basten, Chief Advancement Officer of Austin Opera. “Their cutting-edge ticketing solutions will make it more convenient to receive and use digital tickets, not to mention significantly improve the security of our ticketing process. This partnership is a vital step in our efforts to provide an excellent audience experience which begins with the initial ticket purchase. We’re grateful to True Tickets for enhancing Austin Opera’s operations so that we can continue our ongoing mission to provide outstanding operatic experiences and engage our community in new and meaningful ways.”
For True Tickets, this partnership represents a significant expansion into the Texas performing arts scene, reinforcing its commitment to supporting cultural institutions with innovative digital solutions. By collaborating with Austin Opera, True Tickets showcases its ability to enhance the patron experience and operational efficiency in the performing arts sector.
“Our collaboration with Austin Opera exemplifies our dedication to transforming the ticketing experience,” said Ken Lesnik, Head of Business Development at True Tickets. “We are excited to bring our technology to such a prestigious institution, helping them deliver secure and streamlined access to their world-class performances.”
As Austin Opera continues to push the boundaries of the operatic medium, the partnership with True Tickets ensures that patrons enjoy a modern, efficient, and secure ticketing process, further elevating the overall operatic experience.
For more information about Austin Opera and its upcoming performances, visit austinopera.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the power of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Austin Opera
Serving Central Texas since 1986, Austin Opera inspires audiences with its trademark blend of innovation and artistic excellence. With the leadership of General Director & CEO Annie Burridge and the Sarah and Ernest Butler Music Director Timothy Myers, Austin Opera presents a curated season of grand opera productions at the Long Center, the crown jewel of Austin performing arts venues. Combining the finest American and international stars with the outstanding local talent of our Orchestra and Chorus, Austin Opera’s productions include accessible takes on classic operas as well as challenging new works that reinforce the continuing relevance of opera.
Opera ATX, powered by Austin Opera, brings groundbreaking new works, emerging artists, exciting composers, and dynamic directors to Austin. By tapping into the city’s live music DNA, Opera ATX reflects the spirit of the city and the pioneering image it is known for. The Company creates the conditions for operatic experiences completely new to Austin—and perhaps completely new to the art form—by exploring alternative venues and unique local partnerships. Driven by Austin Opera’s love of opera, love of audiences, and love of Austin, Opera ATX shows how Austin is shaping its opera company and inspiring innovative experiences.
Live from Indy Terrace, Austin Opera’s digital channel is the home of original content free to patrons and includes recitals, interviews, fan-favorite programs like Conductor Cues and Opera Overtures, and broadcasts of the company’s new series Concerts at the Consulate. Concerts at the Consulate, programmed in partnership with the Consulate General of Mexico in Austin, spotlight Latinx composers and performers and celebrate Hispanic culture.
Austin Opera is also a force in hundreds of classrooms across Central Texas, nurturing the next generation of opera audiences through its award-winning education programs. Austin Opera works directly with educators, community leaders, students, and parents to make opera relevant, educational, and entertaining for students of all ages.
In 2020, Austin Opera was voted “Opera Company of the Year”—and Timothy Myers was named “Conductor of the Year”—in the BroadwayWorld Opera Awards.
To learn more about Austin Opera, visit austinopera.org or follow along on Instagram, Facebook, or Twitter at @austinopera.
Media Inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
832-724-4396
Austin Opera
Thomas McLaughlin
Director of Marketing
512-610-7680
tmclaughlin@austinopera.org
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