Technology / 12.01.21
NFL to Offer Virtual Commemorative Ticket NFTs to Fans During 2021 Season
Access Staff
Patriots.com (11/22/21)
The National Football League (NFL) announced on Nov. 18 an opportunity for fans to receive complimentary virtual commemorative tickets as non-fungible tokens (NFTs) after attending select games from Thanksgiving through the end of the current season. Produced in partnership with Ticketmaster, the NFTs will provide fans with a memento in the growing sector of digital collectible NFTs. Those who buy tickets for select games through the NFL Ticketing Network and attend will qualify to receive an NFT accessed through an email received postgame, and then can manage it in a dedicated NFL NFT marketplace powered by Ticketmaster. "Leveraging the emerging world of NFTs is a new and exciting way for us to create additional value and to further engage with fans who attend select games by providing a virtual commemorative ticket," said NFL executive Bobby Gallo. "There is no better time than the upcoming holiday season to kick off this fun and engaging fan experience, starting with the Chicago Bears and Detroit Lions Thanksgiving Day matchup." The marketplace will also offer a limited number of digital collectible NFTs across all 32 clubs for fans to buy, and they will be able to trade or sell the NFTs as well. "These special NFTs give fans a keepsake to remember the game they attended and share the experience with their friends online," said Ticketmaster's Brendan Lynch. "As we continue to invest and innovate in this space, we're proud to partner with the NFL to help fans unlock a whole new way to extend their game day experience."
Read the full story from Patriots.com.
Tags: Sports , News , NFL , NFT