Leadership / 01.25.23

Live Industry Groups Launch Europe-Wide Safe Ticket Resale Campaign

Access Staff

Access All Areas (01/18/23)

Live industry organizations and professionals have launched Make Tickets Fair!, a Europe-wide campaign to warn customers of the hazards of buying resale tickets. The campaign's website is designed to boost the participation of agents, promoters, venues and artists ahead of a consumer rollout, offering free resources for event organizers to steer fans toward official channels to purchase resale tickets while also providing an overview of ticket resale laws in various countries. The initiative was formulated by a cross-industry working group coordinated by ticket resale pressure group FEAT. Members include United Talent Agency's Jules de Lattre, One Fiinix Live's Jon Ollier, German live entertainment association BDKV, the European Music Managers Alliance, European Arenas Association, FanFair Alliance, Swiss consumer association FRC, Pearle*-Live Performance Europe, PRODISS, the Sports Rights Owners Coalition and Victim of Viagogo. "It's vital that this campaign is successful, and that means becoming front-of-mind with agents, managers and promoters when they are planning shows — so safe resale information goes out with all communications, including on ticket pages," said de Lattre. FEAT Director Neo Sala added, "The current ticket resale market is, frankly, broken and the time for the industry to come together and act is long overdue." Mark Lichtenhein, chairman of the Sports Rights Owners Coalition, said ticket demand often outstrips supply for most major sporting events, "leading to illegitimate offers in secondary markets. It is therefore essential that fans are equipped with all the relevant, correct information before making any ticketing purchases."

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Tags: Leadership , Resale Tickets