Leadership / 10.19.22

Allianz Reveals New Event Ticketing Survey Results

Allianz Partners

At Allianz Partners, we provide peace of mind to your customers as they plan for life’s biggest milestones. Our innovative insurance solutions are designed to protect their most important investments, from music festivals and Broadway shows to sporting events and family reunions.

To help us understand those individual needs, we launched an in-depth survey which provided a detailed look at our customers’ preferences and purchasing habits when it comes to event ticketing and ticket insurance. The results gave us new insight into the ever-changing industry landscape.

Our study showed that customers still love to experience their favorite events. Twenty-four percent of customers reported purchasing at least one event ticket per year, 42% of customers purchase 2-3 event tickets, and 23% of customers purchase 4-8 tickets per year.

Results suggested that customers used these events as opportunities to bond with friends and family: 66% of respondents purchased tickets for another person. The data also showed that customers appreciate the ease of modern delivery methods, with 70% of customers opting for e-tickets. Additionally, many customers were eager to secure their tickets ahead of time. Twenty-one percent of respondents purchased their tickets during pre-sales.

One part of the survey was a surprise: the number of customers who were willing to travel distances for their events. Overall, eventgoers stayed closer to home a bit more than they did in 2021. On average, 67% of customers traveled less than 100 miles for their event, while 26% traveled between 100 and 1,000 miles for their event — slightly down from last year’s results. Consistent with previous data, 6% of eventgoers traveled more than 1,000 miles. The type of event also mattered to respondents: fans were willing to travel farthest for sports, followed by music, performance art and, lastly, family events.

This shift in travel habits as compared to previous years suggests that, while many customers are excited to make new memories, they can still be hesitant — a hesitancy that could make them miss out on once-in-a-lifetime experiences. According to the survey, the top concern for customers is getting sick and missing their event. The next is having the event cancelled or postponed. And, while fear of COVID-19 dropped from the top spot since last year, it’s still respondents’ third biggest concern.

Whether you want to see an epic concert, cheer on your favorite team, or take in a Broadway show, life can sometimes throw a wrench in the best of plans, as customers are aware: 72% of respondents stated that purchasing insurance provided them with peace of mind when purchasing tickets. Fifty-seven percent of respondents stated that it was their first time purchasing ticket insurance, but those that do can see the benefits. Repeat customers were satisfied with their experiences: 76% were likely to repurchase ticket insurance again.

With the ability to reimburse your customers’ pre-paid expenses, Allianz Event Protection gives them the confidence they need to purchase tickets to the events they’ll never forget and the care they deserve if things don’t go as planned.

Learn more about the Allianz Advantage at www.allianzpartners.com.

Terms, conditions, and exclusions apply. Plan(s) underwritten by BCS Insurance Company or Jefferson Insurance Company. AGA Service Company is the licensed producer and administrator of these plans. Plans include insurance benefits and assistance services. Contact AGA Service Company at 800-284- 8300 or 9950 Mayland Drive, Richmond, VA 23233 or customerservice@allianzassistance.com.

This article was sponsored by Allianz Partners.

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