Revenue / 04.06.22
Year of the Stadium: Some NFL Venues to Host Up to 15 Concerts
VenuesNow (03/28/22) Muret, Don
VenuesNow as of the middle of March counted 15 tour packages booked for multiple National Football League stadiums in 2022, with Allegiant Stadium alone having 15 concerts confirmed in Las Vegas. MetLife Stadium could book an equal number of concerts as more tours are announced, according to Steve Sansonese, director of facility operations and events. With a huge backlog, some artists are pushing their tours to 2023 to avoid the overload and clear some room for the opportunities to boost ticket sales. "This is the year of the stadium," declared the Denver Broncos' event/booking director Jon Applegate. "It couldn't come at a better time. In terms of saturation, I look at it purely from our market perspective. Denver is one hell of a market and we're seeing this major growth from the population and different styles of music come through here. It's a music town." Many teams, depending on the event, say they assume financial risk to better position themselves to secure dates, and they are not required to share concert-related income under leagues' revenue-sharing schemes. With so many stadium tours going on the road, more teams are securing back-to-back dates at their stadiums as artists share the same staging infrastructure in order to cover as many shows as possible while saving production costs.
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Tags: Music , News , Stadium , Venues