Marketing / 06.07.23

Will Taylor Swift Kick Off the Era of Three-Hour Concerts?

Access Staff

FOX 10 Phoenix (06/01/23) Miller, Daniel

Taylor Swift's Eras Tour began on March 17 in Phoenix with a concert lasting over three hours, with stellar reviews continuing nearly two months later. Fans are apparently fine with the length, given skyrocketing ticket costs. One attendee said she got her money's worth, although she drifted off after two hours, while some other fans seemed "bored" and on their phones at times. This may signal a trend toward lengthier concerts, with The Guardian reporting that the Australian rock band King Gizzard & the Lizard Wizard will play a three-hour marathon at Los Angeles' Hollywood Bowl this month.

Read the full story from FOX 10 Phoenix.

Tags: Marketing , Taylor Swift