Revenue / 12.05.18
Will Arena Passes Catch On?
VenuesNow (12/05/18) Newcomb, Tim
Three National Basketball Association (NBA) or National Hockey League teams (NHL) are assessing monthly subscription products launched this season that give fans access to their venues for every home game. The NBA's Golden State Warriors began this plan with a $100 monthly subscription for fans to gain admission to Oakland's Oracle Arena for every regular-season home game. The subscription also provides fans with viewing access via TVs on the club level, as well as the chance for seat upgrades on game day. "With the interest in attending a Warriors game at an all-time high and this product being created to allow more fans an opportunity to experience the excitement inside Oracle Arena, the most spacious area for an additional 200 fans to enjoy the game from TVs was in our Club 200 locations," said team executive John Beaven. Meanwhile, the NBA's Portland Trail Blazers have introduced a $60 monthly Blazers Game Plan pass to the Moda Center, and the NHL's Chicago Blackhawks rolled out an $88 per month Blackhawks Pass for the United Center. Both teams offer standing-room-only views inside the arenas as part of their passes. The Golden State pass differs from Portland's in that it does not permit any opt-out of the monthly subscription once purchased.
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