Leadership / 11.24.20

Will a Coronavirus Vaccine Save the Live Music Industry?

Access Staff

The Boar (11/23/20) Keate, Noah

The release of a COVID-19 vaccine offers hope of a return to normalcy for the crippled live music industry, but ensuring that this happens is a massive logistical challenge. For example, Ticketmaster has already had to clarify its coronavirus policy amid questions about concertgoers having to "verify vaccination status" before being admitted to future events. The firm said while it is considering mobile technology, there would be "absolutely no requirement" for mandatory vaccinations, with event organizers the final arbiters of safety policies. All varieties of concerts will need to adjust to whether they can remain in-person or make a permanent online transition. The Guardian detailed how Thermo scanners — interactive wristbands that vibrate when social distancing rules are not being complied with — and rapid testing are under consideration as part of hybrid models for the 2021 season. One idea suggests that since full in-person music events might not resume until 2022, a combination of the two may be most effective. IQ magazine editor Gordon Masson said uncertainty remains the biggest challenge to festivals, which are serving as government testbeds "to trial certain safety products or procedures, as they are, in effect, temporary cities." Meanwhile, festival booker Cindy Castillo said "many event organizers might have to rely on domestic talent on next year's line-ups if international touring remains in question," adding that should fans lack the confidence to travel to concerts, "the financial sustainability of such festivals will be severely under threat."

Read the full story from The Boar. 

Tags: News , COVID-19 , Coronavirus