Marketing / 12.08.17
Why Fewer Knicks Sell-Outs Are Not Concerning MSG Officials
New York Post (12/08/17) by Marc Berman
Although the National Basketball Association's New York Knicks have sold out fewer than 50 percent of their home games this season, with only seven of 16 games at Madison Square Garden (MSG) seeing full capacity, MSG officials are undaunted. They are confident a new long-term marketing approach in which more individual tickets are offered will pay off in the long run by giving the public more access to tickets. In exchange, MSG was willing to assume the short-term risk of not selling out. The Garden recently limited the number of season tickets for one purchaser to eight, out of concern that buyers were hoarding tickets to sell on the secondary market. One MSG source notes the expansion of individual tickets available better serves the growing number of European tourists who go to Knicks games. "Our new ticketing strategy has provided fans more options and availability to attend Knicks games throughout the season, and we're seeing terrific individual ticket sales for every game," says MSG Sports' Jordan Solomon. "By reducing the number of full season subscriptions, we opened up more individual and group tickets, as well as five-game holiday plans, allowing fans added opportunities to see this young and exciting Knicks team. So far this season, the Garden as usual has been electric."
Read more on the New York Post website.
Tags: Sports , Reselling , News