IQ Magazine (10/21/24)

The proliferation of LED wristbands at recent major live events has been quite obvious. Broadcast coverage of Coldplay’s headline performance at the Glastonbury Festival this past summer was seen by millions of viewers worldwide, while the use of such wristbands during the Summer Olympics' closing ceremony in Paris on August 11 showcased the technology to an estimated audience of 1 billion people. PixMob was the company supplying the wristbands at both events. In addition, CCO Jean-Olivier Dalphond states, "We’ve done the Taylor Swift tour, we’ve done the Karol G tour, we do a lot of one-offs in pro sports in North America. . . . So, yes, we're busy." The company's first wristband was put into use in 2013. Today, PixMob is manufacturing millions of them per year. And with such a huge potential business, PixMob's competitors have multiplied. Such rival companies as CrowdLED, Flash Bands, and Xylobands are doing especially healthy business.

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