Leadership / 08.06.18
What the Broncos' New 'Mobile-Only' Ticketing Means for Your Privacy
Original article published on 9News (CO) (08/06/18) by Marshall Zeilinger
The Denver Broncos are making mobile ticketing mandatory rather than optional for the 2018 season by eliminating print-at-home services, which the team's Dennis Moore says should bolster security and integrity. "There's no more fraudulent tickets," he says. "There's no more left at home tickets. There's no more 'I lost my tickets.' Those tickets are now on your phone." Digital ticketing also will allow the Broncos to obtain more knowledge about fans to avoid incidents such as season ticket-holders selling the tickets to their games. "Clearly, mobile ticketing allows us to know who is attending the games," Moore notes. Meanwhile, the National Football League is requiring mobile ticketing for all 32 of its teams this year. "We don't think that mobile ticketing will have a negative impact on lines, and we think long term, as our customers get accustomed to this process, it will only make it quicker," Moore says. The Broncos also have set up solar-powered free charging stations around their stadium so fans can top off their phone batteries. To address privacy concerns, Moore says that "in order to create an account via account manager, which is Ticketmaster, you are simply providing a name and an email address."
Read the full story on the 9News (CO) website.
Tags: Paperless , Ticketmaster , Security , News , Mobile