London, UK – 4 December 2019 – Nimax Theatres have installed Nliven, an ultra-modern mobile-first ticketing system across their six West End theatres.
Nimax Theatres have built a reputation within the industry for ticketing innovation, most notably with their introduction in 2012 of ticket agency sales via direct API integration, which has revolutionised the West End market.
Nimax Theatres have now extended this reputation by introducing the innovative Nliven ticketing system to the West End. Nliven has been designed, developed and supplied by US firm TixTrack, a specialist ticketing software supplier serving high-profile clients such as Cirque du Soleil, Nederlander and MGM Resorts.
With a first release in September '15, Nliven is the newest ticketing system to be introduced into the West End. Entirely Cloud based, with a central spine of RESTful JSON APIs, Nliven provides an intuitive visitor experience uniquely designed for optimum delivery via a mobile handset and then backwards onto laptop and desktop devices.
Laurence Miller, Commercial Director of Nimax Theatres said, "We were very impressed with Nliven's User Interface module and have been deploying it as a stand-alone eCommerce platform since August '17 with outstanding results.
As our relationship with TixTrack grew over time we discussed the unique box office requirements of our West End theatres and how Nliven could be extended to cover Nimax' head office, ticket agent APIs, box office counter, and call centre sales channels. TixTrack's developers have risen to these unique challenges and have produced a complete 'West End ticketing system' that we are excited to offer to our producers, partners, staff and customers.
The transition was carried out and completed by the Nimax team and TixTrack over four weekends in November and was very successful indeed. We are absolutely delighted at the success and smoothness of such a huge project"
Nicholas Robinson, Head of Ticketing at Nimax Theatres added, "TixTrack have developed the software enhancements we requested in just a few months using their integrated technology stack, but their project management has been incredibly detailed and methodical. This led up to a quite extraordinary data migration, with millions of pounds worth of live booking transfers that all matched to the penny. Which, given the complexity of West End ticket agency discounts and commissions etc., is quite unheard of for a ticketing system installation."
Steven Sunshine, TixTrack's Co-Founder and CEO said, "When we founded TixTrack in '08 our objective was to bring a new brand of rigorous thinking and science to the business of live entertainment ticketing. We were fortunate to secure some major clients who we have worked with in partnership to develop new and innovative software to meet their needs. Nimax Theatres have become one of our closest partners, and we are delighted that they have helped us to extend our footprint into comprehensive end-to-end West End Box Office services."
About Nimax Theatres
Nimax Theatres (www.nimaxtheatres.com) was founded in 2005 by theatre producers Nica Burns and Max Weitzenhoffer. They now own and operate six West End Theatres (the Palace, Lyric, Apollo, Garrick, Vaudeville and Duchess). As well as operating theatres, Nimax is a leading producer of plays and musicals in the West End and beyond.
About TixTrack Inc.
TixTrack (www.tixtrack.com) is a Los Angeles-based ticketing technology company with satellite offices in London and New Zealand, which has developed two cutting edge Cloud-based ticketing platforms, each designed to meet the unique needs of a specific industry sector: Nliven – serving the live entertainment / reserved seating sector, and Ticketure - serving the arts and attractions / general admission and timed-entry sector.
Formed in 2008, TixTrack serves hundreds of major venues and rights-holders worldwide including such high-profile clients as Cirque du Soleil, Nederlander and Nimax Theatres within the reserved seating sector, and the Broad, SpyScape and Chicago MSI in the visitor attractions sector.
For more information about TixTrack, Nliven or Ticketure, please contact Michael Arya, Co-Founder & CRO at michael@tixtrack.com or 001 (626) 825-9345. For UK enquiries please contact John Pinchbeck, Business Development Director EMEA at john.pinchbeck@tixtrack.com or 0207 866 8102.
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