Industry Press / 06.21.22
Vegas Golden Knights Double-down on Expanded AXS Ticketing Deal
AXS, a global leader in ticketing and the National Hockey League’s (NHL) Vegas Golden Knights announced a renewal to extend their partnership expanding the reach of the AXS platform across all Foley Entertainment Group (FEG) owned properties creating a consolidated, personalized experience for fans. The deal includes The Dollar Loan Center, a 6,000+ capacity, state-of-the-art sports and entertainment facility located in Henderson, NV that serves as the official home of Las Vegas’ newest sports teams, American Hockey League (AHL) VGK affiliate Henderson Silver Knights and the Indoor Football League (IFL) expansion team, Vegas Knight Hawks.
With this extension, AXS Mobile ID, the industry’s leading identity-based ticket, will be rolled out to all Foley Entertainment Group sports properties. FEG is now able to track and reward fan loyalty with unique, relevant offerings across all their properties and touch points. Customers are no longer fans of the Vegas Golden Knights and Henderson Silver Knights separately, but valued patrons of all Foley Entertainment Group offerings.
AXS has been the ticketing, marketing and data solutions partner of the Vegas Golden Knights since their inaugural season as the NHL’s 31st expansion team. As the first major league team to call Las Vegas home, VGK has been lauded for setting a new standard for the sports experience.
“AXS continues to innovate in sports technology while also providing a superior white-glove approach to service and support, both of which are in complete alignment with our fan philosophy” said Kerry Bubolz, VGK President & Co-CEO, “Our new deal builds on this foundation by launching AXS solutions across all of our brands with a unified, mobile experience that recognizes and reward fans for their loyalty and provides us with a 360-degree view of fan behavior and preferences.”
“From day one, the Vegas Golden Knights raised the bar for all sports teams in terms of the fan experience and we’ve been proud to be with them from the beginning,” said Rob Sine, AXS Chief Revenue Officer, “This renewal and extension to the entire Foley Entertainment Group is an example of our shared approach of using technology and industry-leading levels of service to create a better understanding of the fan and offer them personalized experiences.”
AXS’ recent win with the Vegas Golden Knights is part of the company’s unmatched portfolio of new & existing partnerships throughout Las Vegas. Most recently, AXS was chosen to be the ticketing partner of the Ultimate Fighting Championship’s APEX venue, Resorts World Theatre, The Theater at Virgin Hotels Las Vegas and the third of Spiegelworld's Las Vegas resident shows, Opium.
AXS is a global ticketing platform, offering best-in-class ticketing, marketing and data technology in a single platform to suit every client size and type, from small music clubs to the largest sports stadiums. AXS is the ticketing partner for over 350 premier venues, sports teams, event organizers around the world, including JAM Productions, Pabst Theater Group, AEG Presents, The O2, STAPLES Center, T-Mobile Arena, Red Rocks Amphitheatre, Minnesota Timberwolves, Houston Rockets and the Vegas Golden Knights. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable clients to sell the right ticket to the right fan at the right price. Headquartered in Los Angeles, California, AXS employs more than 350 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London, and Stockholm.
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