Revenue / 06.07.23

Vamos España: How Spain's Local Identity Brings in Global Business

Access Staff

Pollstar (06/05/23) Gottfried, Gideon

Live music in Spain hit a new record in 2022 with €459 million ($494 million) grossed, according to APM's annual Music Yearbook. That constitutes nearly 200% growth over 2021, while the 10 most popular national tours drew more than 2 million spectators alone. Live Nation, Mow Management/GTS and Riff Producciones promoted the three leading tours, and placed in the Top 5 of Pollstar's promoters chart for 2022, filtered by Spanish businesses. Marc Anthony's Live Nation-promoted "Pa'llá Voy Tour" was the biggest international tour, selling 163,124 tickets in June and July. Coming in second was the Red Hot Chili Peppers' global stadium tour promoted by Live Nation subsidiary Planet Events, which moved 98,483 tickets across two concerts in Spain; in third was GTS Live client Morat's "Si ayer fuera hoy" tour, whose Spanish shows brought in 97,434 fans. The community of agents, managers, promoters and venues on both sides of the Atlantic "have always been strong, and culturally and economically important," according to Live Nation Spain's César Andión. "Now, with the boom and even revolution of Latin, Hispanic, Iberian acts flourishing across the globe, the increasing interest of the non-Latin American industry is making [the network] even stronger and richer." Industry experts agree that the Spanish music business is undergoing a transformation, with Riff Producciones President Chris Ortiz noting the increasing difficulty of existing as an independent, and citing the value of forging partnerships with other independents in other nations. Local promoters "really understand the pulse of their cities, which helps optimize your promotion," he points out.

Read the full story from Pollstar.

Tags: Revenue , Spain