Davis, CA — (July 23, 2024) — True Tickets, a leader in digital ticket delivery, is pleased to announce Robert and Margrit Mondavi Center for the Performing Arts at UC Davis as their new client. The two organizations will work together to enhance the ticketing experience, offering patrons a seamless and secure method to access a variety of cultural and artistic events.
As the Mondavi Center celebrates its 23rd season, it continues to be a welcoming home for arts lovers from across Northern California. Known for presenting a full range of performing arts, the Mondavi Center enriches the cultural life of the community with world-class performances and educational programs. This season, audiences can look forward to performances by acclaimed artists such as Joshua Bell, the San Francisco Symphony, Terence Blanchard, Pink Martini, and Aida Cuevas, among others.
By integrating True Tickets’ advanced digital service, the Mondavi Center will provide a more efficient and secure ticketing solution for its audience, ensuring a smooth and enjoyable experience from the moment the ticket is delivered to the moment it is scanned in at an event. The enhanced security measures offered by True Tickets minimize the risk of ticket fraud, ensuring that patrons have a safe and reliable way to access events. Additionally, the digital ticketing system simplifies the ticket delivery process, making it easy for patrons to securely transfer and manage their tickets directly from their smartphones.
This new approach promises to improve the overall patron experience, with quicker entry times and less hassle at the door. The shift to digital tickets also supports environmental sustainability by reducing the need for paper tickets and physical resources. Moreover, this allows the Mondavi Center to better understand its true audience, enabling more personalized communication about events that may interest them, fostering a deeper connection between the Center and its patrons.
Ken Lesnik, Head of Business Development at True Tickets, added, “Working with the Mondavi Center is an exciting opportunity for us to demonstrate the transformative power of digital ticketing. We are proud to support their mission of cultural enrichment and to help make the arts more accessible and enjoyable for everyone who walks through their doors.”
For more information about the Mondavi Center and upcoming events, visit mondaviarts.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
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Crystal Henderson
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