Industry Press / 02.27.24
True Tickets Partners with the Paramount & State Theatres in Austin, TX to Elevate Moontower Just For Laughs Austin Comedy Festival Ticketing Experience
AUSTIN, TX (February 27, 2024) – True Tickets, the secure digital ticket delivery service for Tessitura organizations, is excited to announce a new partnership with the Paramount & State Theatres (aka the Austin Theatre Alliance) in Austin, Texas. While True Tickets will play a significant role in enhancing the ticketing experience for the historic theatres at South by Southwest (SXSW) 2024, the spotlight is on the Paramount team’s upcoming Moontower Just For Laughs Austin Comedy Festival in April, where the implementation of True Tickets’ innovative solutions will truly shine.
The iconic Paramount and State Theatres play a pivotal role in enriching Austin's cultural scene. They produce the Moontower Just For Laughs Austin Comedy Festival, a highlight of Austin’s stellar festival calendar, which has historically showcased a massive lineup of over 100+ comedians every April, including Margaret Cho, Leslie Jones, and Dave Chappelle, attracting comedy enthusiasts from all over.
The Moontower Just For Laughs Austin Comedy Festival, set to unfold with True Tickets' state-of-the-art technology, promises an enhanced experience for attendees. Festival badge holders will engage in a streamlined badge collection process designed for their convenience, and attendees at showcases throughout the city will have access to secure and straightforward ticket sharing features.
Moving to a secure digital ticket not only clarifies the ticketing process — it also plays a pivotal role in reducing environmental impact and enhancing security against fraud. The seamless integration of True Tickets with the Paramount and State's current Tessitura system promises an efficient, real-time verification process. With a focus on insightful analytics, the partnership is also poised to refine operational strategies and create enhanced customer engagement.
Matt Zarracina, CEO of True Tickets, said, "We're thrilled to contribute to the Moontower Just For Laughs Austin Comedy Festival. Our technology will not only streamline the ticketing process but also enrich the festival experience for every attendee. In addition to Moontower, we’re also excited to support the Paramount and State Theatres year-round as they deliver unique experiences to the community and work to keep Austin weird!”
“We're thrilled to partner with True Tickets and to bring their service to one of the most vibrant and dynamic comedy festivals in the world,” said Sydney Peloquin, Senior Director of Analytics, Paramount & State Theatres. “Our ambition is to leverage the proven capabilities of True Tickets beyond the Moontower, but the festival is a great opportunity for us to announce our partnership. We aim to utilize this solution across a variety of events to ensure our ticketing experience meets the high standard our audiences expect.”
This partnership highlights True Tickets' commitment to providing a top-tier digital ticket delivery solution and marks a significant milestone in its expansion and integration into major cultural events.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. True Tickets' business-to-business solution easily integrates with Tessitura, the unified enterprise system for arts and cultural institutions, empowering performing arts centers, theatres, ballets, orchestras, and more to leverage the power of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, these institutions can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Austin Theatre Alliance (Paramount & State Theatres)|
Originally opened as a vaudeville house in 1915, the historic Paramount Theatre has been a second home for generations upon generations of Austinites to gather, connect, and get inspired. The Paramount currently operates alongside the State Theatre next door under the Austin Theatre Alliance (ATA), a 501(c)(3) nonprofit organization.
While they present hundreds of shows annually, the Paramount and State Theatres are so much more than venues. The ATA reaches over 22,000 Central Texas students every year through award-winning Paramount Education programs both in classrooms and in the theatres; produces the Moontower Just For Laughs Austin festival every April, one of the largest comedy festivals in the nation; hosts the star-studded world premieres of SXSW, Austin Film Festival, and beyond; programs the beloved Summer Classic Film Series, celebrating its 50th year in 2024; and works with experts to ensure the careful preservation of Austin history. The Paramount is one of only 20 theatres left in the entire country that is over 100 years old and still in use as a venue.
About Moontower Comedy
Established in 2011 by the Paramount Theatre and Cap City Comedy Club in Austin, Texas, the Moontower Just For Laughs Austin Comedy Festival is known for being a world-class festival experience centered around both fans and comedians alike. Praised by attendees as “a comedy lover’s dream,” Moontower deftly balances star power, cult favorites, emerging talent, and local, Austin-based favorites. As the festival takes over 10+ venues each year in downtown Austin, it doubles as a celebration of the “keep it weird” city that thrives off that live show energy and lifts up artists of all kinds. In addition to the festival, Moontower Comedy Presents brings stand-up, podcasts, and special events to Austin year-round. Moontower Comedy and the Paramount Theatre are 501(c)3 nonprofit organizations.
Media Inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Austin Theatre Alliance
William Mills
will@giantnoise.com
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