Los Angeles, CA — (September 4, 2024) — True Tickets, a leader in secure digital ticketing solutions, is proud to announce its latest partnership with The Music Center in Los Angeles, the nation’s third largest performing arts center. This collaboration is poised to transform the ticketing experience for The Music Center’s diverse and dynamic array of performances and experiences, ensuring its guests enjoy seamless, secure and convenient access to their favorite arts and cultural events.
Located in Downtown Los Angeles, The Music Center is a cultural anchor in the region, offering an extraordinary range of arts and cultural experiences across its four renowned theatres—the Dorothy Chandler Pavilion, Ahmanson Theatre, Mark Taper Forum, and Walt Disney Concert Hall—along with beautiful outdoor spaces including Jerry Moss Plaza and Gloria Molina Grand Park. Home to its own programming division, TMC Arts, The Music Center is committed to bringing together artists, communities and ideas to enrich the cultural lives of every Angeleno.
“Partnering with True Tickets allows us to offer our audiences a more streamlined, secure ticketing process,” said Bonnie M. Goodman, senior vice president of marketing and communications for The Music Center. “As we celebrate our 60th anniversary in 2024, this partnership reflects our ongoing commitment to innovation and inclusivity, ensuring our guests can more easily and securely access tickets for both our dance residencies and the diverse array of TMC Arts events we present each year.”
True Tickets’ partnership with The Music Center will integrate state-of-the-art technology into the arts organization’s ticketing process, elevating both the security and convenience of ticket delivery. True Tickets' digital solutions, which include dynamic QR codes that refresh every 30 seconds, will provide patrons with confidence that their tickets are legitimate and secure, reducing the risk of fraudulent sales and enhancing their overall experience.
Ken Lesnik, head of business development at True Tickets, shared: “We are thrilled to join forces with The Music Center. Our technology is designed to protect patrons from the growing threat of ticket scams, while also providing an efficient and seamless ticketing experience. This partnership represents a significant step forward in ensuring that audiences can focus on enjoying world-class performances and experiences for which The Music Center is known.”
About The Music Center
The Music Center convenes artists, communities and ideas with the goal of deepening the cultural lives of every resident in Los Angeles County. Celebrating its 60th year in 2024, the $80 million non-profit performing arts organization has two divisions: TMC Arts and TMC Ops. TMC Arts, The Music Center’s programming engine, provides year-round programming inside The Music Center’s four theatres, on Jerry Moss Plaza, outside at Gloria Molina Grand Park—a 12-acre adjacent green space—in schools and other locations all over Los Angeles County. TMC Arts presents world-class dance with Glorya Kaufman Presents Dance at The Music Center, free and low-cost public concerts and events, as well as live and digital K–12 arts education programs, workshops, performances, interactive experiences and special events. TMC Ops manages the theatres, the Plaza and Gloria Molina Grand Park, which comprise $3 billion in county assets, on behalf of the County of Los Angeles. The Music Center is also home to four renowned resident companies—Center Theatre Group, Los Angeles Master Chorale, LA Opera and LA Phil. For more information, visit musiccenter.org and follow The Music Center on social media @MusicCenterLA.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
Media Inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
The Music Center
Gil Diaz
gdiaz@musiccenter.org
or
Lisa Ducore
lducore@musiccenter.org