LA MIRADA, CA (January 16, 2025) – True Tickets, a leader in secure digital ticket delivery, proudly announces its latest partnership with the renowned La Mirada Theatre for the Performing Arts. This collaboration marks a significant step in enhancing the ticketing experience for the theater’s audiences, offering greater security, convenience, and control for both patrons and staff.
La Mirada Theatre for the Performing Arts has long been celebrated as a cornerstone of Southern California’s cultural scene, presenting acclaimed productions ranging from Broadway-caliber musicals to concerts and comedy events. By adopting True Tickets’ innovative digital ticketing platform, the theater continues its commitment to delivering cutting-edge experiences for its diverse audience.
“We are thrilled to partner with La Mirada Theatre, an institution that has continually set the standard for artistic excellence and audience engagement,” said Ken Lesnik, Head of Business Development, True Tickets. “Our collaboration will help the theater maintain its reputation for outstanding patron experiences by providing a ticket delivery solution that ensures security and convenience for every attendee.”
Through True Tickets’ platform, La Mirada Theatre will streamline ticket delivery and enable greater control over the entire lifecycle of a ticket, from purchase to entry. This functionality will reduce fraud, improve operational efficiency, and offer patrons peace of mind, ensuring that their focus remains on the extraordinary performances on stage.
“As we look to the future of theater and audience engagement, our partnership with True Tickets represents a pivotal moment,” said BT McNicholl, Producing Artistic Director, La Mirada Theatre for the Performing Arts. “With this innovative ticketing solution, we are excited to enhance the way our patrons experience live events and maintain the highest standards of accessibility and security.”
This partnership underscores True Tickets’ dedication to advancing the performing arts industry by empowering venues with tools that not only streamline operations but also foster deeper connections with audiences.
For more information about La Mirada Theatre for the Performing Arts, please visit lamiradatheatre.com.
About La Mirada Theatre
The Tony-nominated LA MIRADA THEATRE FOR THE PERFORMING ARTS has been hailed by the Los Angeles Times as "one of the best Broadway-style houses in Southern California." This beautiful state-of-the-art theatre has been presenting quality productions since 1977. The theatre has produced several national tours and is the recipient of numerous accolades, including Tony, Emmy, and Ovation Award nominations and the L.A. Stage Alliance OVATION AWARD for “Best Season of the Year.” The theatre is located at 14900 La Mirada Boulevard in La Mirada, California, near the intersection of Rosecrans Avenue. Parking is theatre-adjacent and free. For further information call (562) 944-9801 or visit www.LaMiradaTheatre.com.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
Media inquiries:
True Tickets
Crystal Henderson
The Press House
crystal@thepresshouse.com
La Mirada Theatre
David Elzer
DEMAND PR
davidelzer@me.com