BECKET, MA (February 17, 2025) – True Tickets, a leader in secure digital ticket delivery, is proud to announce its partnership this summer with Jacob’s Pillow, America’s longest-running international dance festival. This partnership marks a new chapter in the Pillow’s storied legacy, leveraging True Tickets’ innovative platform to enhance the patron experience while preserving the magic of live dance performance on its historical grounds.
Set amidst the scenic Berkshires of Western Massachusetts, Jacob’s Pillow is a National Historic Landmark and a cultural hub that welcomes thousands of visitors each year to its 220-acre campus. With a mission rooted in dance creation, presentation, education, and preservation, the Pillow continues to be a trailblazer in the performing arts. Through this collaboration with Jacob’s Pillow, True Tickets will enable the Pillow to streamline ticketing processes, improve security, and deepen engagement with its audience.
Festival 2025, which runs June 25 - August 24, will be punctuated by the opening of the new Doris Duke Theatre, which aims to become one of the most technologically advanced theaters in the world dedicated to dance. In alignment with this intersection of tradition and technology, True Tickets will ensure that Jacob’s Pillow remains at the forefront of dance while serving the evolving needs of today’s arts patrons. True Tickets will allow Jacob’s Pillow’s patrons to access their tickets digitally and share individual tickets with their guests in a safe and secured manner.
“As we celebrate Jacob’s Pillow’s ability to combine dance and technology this season through the opening of our new Doris Duke Theatre, we are thrilled to partner with True Tickets to further support this vision across the entire organization” said Artistic and Executive Director Pamela Tatge. “The innovative technology of True Tickets aligns with our mission to bring a new level of ease and accessibility to our patrons ensuring that all who visit the Pillow can focus on the artistry and joy of our performances.”
True Tickets’ digital ticketing solutions optimizes ticketing operations while maintaining the integrity of brand and audience relationships. The partnership with Jacob’s Pillow exemplifies True Tickets’ commitment to supporting cultural institutions with innovative tools that prioritize security, flexibility, and a seamless patron experience.
“Jacob’s Pillow is a beacon of artistic excellence and cultural preservation in the Berkshires,” said Ken Lesnik, Head of Business Development, True Tickets. “We’re honored to support their mission by providing a modern ticketing solution that not only enhances the patron experience but also helps sustain the institution’s invaluable contributions to the arts.”
Jacob’s Pillow’s annual Festival features more than 50 dance companies and over 500 performances, talks, and events, drawing attendees from across the globe. From its pioneering dance archives to its world-renowned School at Jacob’s Pillow, the Pillow is both a destination and a movement, inspiring generations of artists and audiences alike.
For more information about True Tickets, visit www.TrueTickets.com. To learn more about Jacob’s Pillow and purchase tickets, visit www.jacobspillow.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Jacob’s Pillow
Jacob’s Pillow is a National Historic Landmark, recipient of the National Medal of Arts, and home to America's longest-running international dance festival, which will celebrate its 93rd season in Summer 2025. Jacob’s Pillow acknowledges that it rests on the ancestral homelands of the Muh-he-con-ne-ok or Mohican people. We pay honor and respect to their ancestors and elders past and present as we commit to building a more inclusive and equitable space for all. In addition, we acknowledge the Nipmuc, the Wampanoag and other tribal nations who also made their homes in what is now known as Massachusetts.
Founded by Ted Shawn in 1933, each Festival includes national and international dance companies and free and ticketed performances, talks, tours, classes, exhibits, events, and community programs. The School at Jacob’s Pillow, a prestigious professional dance training center, advances the careers of the upcoming generation of performers and choreographers; during the Festival, 100 international dancers evolve as artists in ballet, choreography, contemporary, musical theatre, tap, and other genres, and year round, artist faculty and accomplished alumni nurture younger dancers in a series of Jacob’s Pillow 360 workshops and intensives offered in partnership with leading dance institutions worldwide. The Pillow also provides professional advancement opportunities across disciplines of arts administration, design, video, and production through its seasonal internship program. Through its community engagement programs, the Pillow serves as a partner and active citizen in its local community. The Pillow’s extensive Archives, open year-round to the public and highlighted online at danceinteractive.jacobspillow.org, chronicle more than a century of dance in photographs, programs, books, costumes, audiotapes, and videos.
Notable artists who have created or premiered dances at the Pillow include choreographers Antony Tudor, Agnes de Mille, Alvin Ailey, Donald McKayle, Kevin McKenzie, Twyla Tharp, Ralph Lemon, Susan Marshall, Trisha Brown, Ronald K. Brown, Wally Cardona, Andrea Miller, and Trey McIntyre; performed by artists such as Mikhail Baryshnikov, Carmen de Lavallade, Mark Morris, Dame Margot Fonteyn, Edward Villella, Rasta Thomas, and hundreds of others. On March 2, 2011, President Barack Obama honored Jacob’s Pillow with a National Medal of Arts, the highest arts award given by the United States Government, making the Pillow the first dance presenting organization to receive this prestigious award. The Pillow’s Executive and Artistic Director since 2016 is Pamela Tatge. For more information, visit www.jacobspillow.org.
MAJOR INSTITUTIONAL SUPPORT FOR JACOB’S PILLOW IS GENEROUSLY PROVIDED BY: Arison Arts Foundation, Barr Foundation, Bloomberg Philanthropies, Doris Duke Foundation, Ford Foundation, John S. and James L. Knight Foundation, Massachusetts Cultural Council, a state agency, Mellon Foundation, National Endowment for the Arts, National Endowment for the Humanities, Shelby Cullom Davis Charitable Fund, The Shubert Foundation, and the U.S. Department of Education. As of November 1, 2024.
Media inquiries:
True Tickets
Crystal Henderson
The Press House
crystal@thepresshouse.com
Jacob’s Pillow
Kendall Lockhart
klockhart@jacobspillow.org