Cincinnati, OH — (December 3, 2024) — True Tickets, a leader in secure digital ticket delivery technology, is proud to announce its partnership with Cincinnati Ballet, a premier ballet company renowned for its world-class performances, diverse audience, and commitment to artistic excellence. This collaboration will provide Cincinnati Ballet audiences with a secure, seamless ticketing experience for celebrated productions while also protecting against the growing issues of ticket fraud and scalping.
As Cincinnati Ballet prepares for another season of inspiring dance, this partnership with True Tickets will ensure that patrons have access to legitimate, securely distributed tickets. True Tickets’ technology combats ticket fraud by verifying ticket authenticity, helping to keep scalpers at bay, and ensuring that ballet enthusiasts can focus on the magic of the performance.
“Cincinnati Ballet is thrilled to partner with True Tickets to enhance the ticketing experience for our patrons,” said Deborah Brant, President and CEO at Cincinnati Ballet. “This partnership allows us to prioritize our audiences’ needs, providing secure, reliable access to tickets while ensuring the focus remains on the artistry and magic of our performances. True Tickets’ innovative platform helps us uphold the highest standards of security and accessibility.”
Since its founding in 1963, Cincinnati Ballet has been dedicated to enriching the art of dance, and its partnership with True Tickets aligns with the company’s mission to excel through world-class performances, a high-caliber academy, and impactful education and engagement. True Tickets’ digital ticketing solution will play a key role in Cincinnati Ballet’s efforts to cultivate a diverse, supportive audience and to foster a secure and positive experience for all who engage with the company, from local patrons to global visitors.
The 2021 opening of the Cincinnati Ballet Margaret and Michael Valentine Center for Dance marked a historic moment for the Ballet. This state-of-the-art facility, located in Walnut Hills, has elevated Cincinnati Ballet’s ability to serve its community, from producing internationally acclaimed performances to training the next generation of dancers at its Otto M. Budig Academy.
Ken Lesnik, Head of Business Development at True Tickets, said, “It’s an honor to partner with an organization like Cincinnati Ballet that has such a rich history and a profound impact on its community. True Tickets is proud to support the Ballet in ensuring their patrons have a seamless, secure experience from the moment they purchase a ticket to the moment it’s scanned in at a show, allowing them to focus on the beauty and power of the performances on stage.”
With this partnership, True Tickets will continue its mission to provide secure, contactless digital ticketing services, giving venues greater control over ticket distribution, minimizing the risks of fraud, and protecting the integrity of the event experience for audiences across the nation.
For more information on Cincinnati Ballet’s upcoming performances, please visit cballet.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Cincinnati Ballet
Nicole Doll
ndoll@cballet.org