Miami, FL (January 21, 2024) — True Tickets, a trusted provider of secure digital ticket delivery solutions, is excited to announce its new partnership with Miami City Ballet. This collaboration offers ballet patrons in Miami a more secure, flexible, and seamless ticketing experience, supporting Miami City Ballet’s ongoing commitment to audience engagement and development.
Miami City Ballet, under the artistic direction of Lourdes Lopez, is celebrated for its diverse repertoire, including iconic ballets by George Balanchine and innovative contemporary works. By partnering with True Tickets, Miami City Ballet gains tools to better connect with its patrons, ensuring direct relationships with ticket buyers and enhancing their ability to engage audiences for future seasons.
“We were thrilled to partner with True Tickets to launch our new mobile ticket wallet during our holiday production of George Balanchine’s The Nutcracker®. Their service had an immediate positive impact including shorter lines at the box office and a more efficient entry process for all our performances,” said Joshua Wickard, Director, Audience and Ticketing Services, Miami City Ballet.
The current season promises a captivating array of performances, with highlights including two company premieres: Chaconne by José Limón, and Pictures at an Exhibition by Alexei Ratmansky, as well as the world premiere of Carmen by Annabelle Lopez Ochoa. As the company looks ahead to its 40th Anniversary 2025/2026 Season, audiences can expect a celebration of Miami City Ballet’s legacy and a bold vision for the future of dance.
Matt Zarracina, CEO of True Tickets, shared his thoughts on the partnership: “Miami City Ballet is a cultural gem in South Florida, and we’re proud to support their efforts to connect more deeply with their audience. Our solution not only enhances the security and flexibility of ticketing but also provides tools for more effective audience engagement and development. We’re thrilled to play a role in ensuring a seamless and secure ticketing experience for such a beloved institution.”
For more information about Miami City Ballet, visit miamicityballet.org. For more information about True Tickets, visit True-Tickets.com.
About Miami City Ballet
About Miami City Ballet Miami City Ballet has a diverse roster of dancers and a repertoire of more than 130 works. As one of the most renowned ballet companies in the country, Miami City Ballet performs for nearly 125,000 patrons annually during its South Florida home season in Miami, Fort Lauderdale, West Palm Beach and tours to major cities domestically and internationally, including recent visits to New York City, Washington, D.C., Chicago, Los Angeles, and Paris.
Miami City Ballet School, the official school of Miami City Ballet, is one of the most respected ballet training academies in America. The School trains students, ages 3-18 year-round, and grants more than $650,000 in scholarships annually.
Miami City Ballet’s Community Engagement programs, serving more than 12,000 people annually in schools and communities; our free programs use the power of dance to uplift, teach and bring joy.
Artistic Director Lourdes Lopez leads the company. Lopez was recently awarded the prestigious Dance Magazine Award in 2018 and was named one of “The Most Influential People in Dance Today.” She is on the Ford Foundation Board of Trustees, the first artist to ever serve on its Board.
Miami City Ballet was founded in 1985 by Miami philanthropist Toby Lerner Ansin and Founding Artistic Director Edward Villella. It is headquartered in Miami Beach, FL, at the Ophelia & Juan Js. Roca Center, a facility designed by renowned architectural firm, Arquitectonica.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
Media inquiries:
True Tickets
Crystal Henderson
The Press House
crystal@thepresshouse.com
Miami City Ballet
Mary Landreth
mary.landreth@miamicityballet.org