Santa Fe, NM — (November 19, 2024) — True Tickets, a leader in secure digital ticketing, is proud to announce a partnership with the Lensic Performing Arts Center, an iconic Santa Fe venue known for its storied history and unwavering dedication to the performing arts. Through this collaboration – their first in New Mexico – True Tickets will bring its secure, user-friendly digital ticketing solution to the Lensic, ensuring a seamless and protected ticketing experience for patrons and reinforcing the theater’s commitment to accessibility and community engagement.
For nearly a century, the Lensic has been at the heart of Santa Fe’s cultural landscape, from its origins as a grand 1930s vaudeville and movie theater to its transformation into a modern nonprofit arts center in 2001. Today, the Lensic hosts over 200 events annually, ranging from the popular Lensic Presents series to community-driven performances and educational programs, making it a beloved and indispensable gathering place for both residents and visitors alike.
“Our partnership with True Tickets reflects the Lensic’s ongoing dedication to enriching our community through the arts while enhancing the experience of every patron who walks through our doors,” said Joel Aalberts, Executive Director at the Lensic Performing Arts Center. “True Tickets’ platform ensures that our ticketing process is both secure and convenient, allowing our patrons to focus on the quality of the performances while trusting in the integrity of their ticket purchase.”
The True Tickets service, known for its ease of use and robust security features, will help the Lensic combat common ticketing challenges like fraud and scalping, creating a safe and straightforward ticketing journey for audiences. Patrons can look forward to reliable access to tickets for the Lensic’s diverse programming, from world-class performances to local showcases that celebrate the unique artistic spirit of Santa Fe.
“The Lensic Performing Arts Center has a profound history of bringing magic to Santa Fe, and we’re honored to support their mission through our technology,” said Ken Lesnik, Head of Business Development at True Tickets. “Our partnership with the Lensic is a unique opportunity to integrate secure digital ticketing into a venue that values tradition as much as innovation, ensuring the best possible experience for patrons while protecting against fraud.”
For more information on the Lensic Performing Arts Center’s upcoming events and to purchase tickets, please visit lensic.org.
About The Lensic Performing Arts Center
The Lensic Performing Arts Center is Santa Fe’s year-round home for the performing arts. Our mission is to enrich lives by bringing diverse art and people together in the historic Lensic Theater, a cornerstone of downtown Santa Fe since 1931. The Lensic presents and supports local, national, and international artists and serves as a center for education, community events, and youth events through its accessible and affordable programming. The Lensic is New Mexico’s largest performing arts education provider, reaching 13,000 students annually. The Lensic also programs events throughout New Mexico as Lensic 360, including 50+ free events with the annual Santa Fe Summer Scene program.ts' commitment to empowering performing arts institutions with technology that fosters security, transparency, and better audience engagement.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
The Lensic Performing Arts Center
Daisy Geoffrey
dgeoffrey@lensic.org