PORTLAND, OR (September 3, 2025) — Oregon Symphony, one of the oldest and most respected orchestras in the United States, has partnered with True Tickets, a leading digital ticket delivery service for arts and cultural venues, to enhance its patron experience with secure, mobile-first ticketing. This new partnership aligns with the Symphony’s vision of accessibility, innovation, and deepened community engagement.
Beginning with its 2025/26 Season, Oregon Symphony will implement True Tickets’ dynamic QR code technology, mobile wallet delivery, passwordless login, and venue-controlled sharing features. This solution eliminates outdated ticketing friction, enhances patron security, and empowers the Symphony to more effectively connect with the people who actually attend performances.
By capturing every guest who receives a shared ticket and writing them directly into Tessitura, True Tickets helps venues reveal their "shadow audience"—patrons who previously attended but went unrecorded. With this data, Oregon Symphony can nurture relationships with first-time visitors, personalize outreach, and grow its base of returning ticket buyers and donors.
"Our partnership with True Tickets supports our mission to create shared moments of inspiration and connection through music," said Tanner Hanley, Vice President of Marketing and Communications at Oregon Symphony. "This move not only ensures a seamless and secure entry process, it also gives us better tools to serve our audiences."
"Oregon Symphony is a pillar of cultural life in the Pacific Northwest, and we’re honored to support their next chapter of audience engagement," said Ken Lesnik, Head of Business Development at True Tickets. "By adopting secure digital delivery, they’re protecting access, gaining insight into their shadow audience, and delivering a better experience for every guest."
The new digital ticketing experience will be available to all Oregon Symphony patrons beginning in the 2025/26 season.
About True Tickets
True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 20.7 million digital tickets worth USD $1.4 billion and enabled 2.5 million secure shares across 90+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Oregon Symphony
The multi-Grammy Award-nominated Oregon Symphony, led by Jean Vollum Music Director David Danzmayr, serves hundreds of thousands of people annually through concerts, education initiatives, and community programs. With a 125-year legacy, it is the oldest orchestra in the Western United States. Learn more at www.orsymphony.org.
Media Inquiries
True Tickets
Crystal Henderson, Head of Public Relations – crystal@thepresshouse.com
Oregon Symphony
Tanner Hanley, VP of Marketing and Communications – thanley@orsymphony.org