Santa Rosa, CA, (July 18 2024) — True Tickets, a leading provider of secure digital ticket delivery solutions, is pleased to announce a new partnership with Luther Burbank Center for the Arts (LBC). This collaboration marks a significant step in revolutionizing the ticketing experience for patrons, offering a seamless, secure, and modern method to access the Center’s diverse array of world-class performances and events.
Founded in 1981, the LBC has become the North Bay’s premier arts and events center, renowned for its exceptional performances, nationally-recognized education programs, contemporary visual art, and popular community events. The Center hosts performances across various genres including music, theater, dance, comedy, family programming, and renowned speaker events. Each year, it serves more than 50,000 children and adults through its Education and Community Engagement programs.
The partnership with True Tickets will bring a state-of-the-art digital ticket delivery solution to the LBC, enhancing the overall patron experience. True Tickets’ user-friendly mobile interface will simplify ticket delivery, sharing, and entry, reducing wait times and ensuring a hassle-free experience. Additionally, True Tickets’ robust security measures will protect against ticket fraud, allowing LBC to maintain its focus on delivering outstanding artistic and educational experiences.
True Tickets is trusted by leading cultural institutions across the country, including the Segerstrom Center for the Performing Arts (Costa Mesa, CA), Geffen Playhouse (LA), Roundabout Theatre Company (NYC), Boston Symphony Orchestra, Theatre Under The Stars (Houston), The Smith Center for the Performing Arts (Las Vegas), Ballet Austin (Austin, TX), and the Center Theatre Group (LA). For True Tickets, these collaborations underscore its commitment to supporting cultural institutions with advanced digital solutions. By partnering with the LBC, True Tickets continues to demonstrate its ability to elevate the patron experience and operational efficiency in the performing arts sector.
“We are excited to work with Luther Burbank Center for the Arts and support their mission of enriching the community through the arts,” said Ken Lesnik, Head of Business Development at True Tickets. “Our technology will provide their patrons with a seamless and secure ticketing experience, helping to ensure every visit to the Center is as enjoyable and memorable as possible.”
For more information about Luther Burbank Center for the Arts and its upcoming events, visit lutherburbankcenter.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Luther Burbank Center for the Arts
A 501(c)(3) non-profit organization, Luther Burbank Center for the Arts is home to world-class performances, nationally recognized education programs, contemporary visual art, and many community cultural events. The Center is located in the heart of the Sonoma wine country and is ranked among California’s top performing arts presenters. Together with its resident companies, the Center presents more than 230 performances in music, dance, theater, comedy, and speakers; provides free and low-cost education programs serving more than 50,000 students and adults; and hosts more than 800 community events a year. Owned and operated by the Luther Burbank Memorial Foundation, the Center relies on charitable community donations to achieve its mission – to enrich, educate, and entertain. For more information, visit lutherburbankcenter.org.