Louisville, KY — July 25, 2024 — True Tickets, secure contactless digital ticketing service, is excited to announce its partnership with the prestigious Louisville Ballet. This collaboration aims to streamline the ticket delivery process, providing ballet enthusiasts with a seamless and secure way to enjoy world-class performances throughout the highly anticipated 2024-2025 season.
Louisville Ballet, one of the nation’s most respected ballet companies, has been enchanting audiences with exceptional performances and innovative choreography since 1952. Known for its dedication to artistic excellence and community engagement, the Louisville Ballet’s partnership with True Tickets will significantly enhance the overall experience for its patrons, especially during highly sought-after shows like The Brown-Forman Nutcracker.
“With True Tickets, we are introducing a more efficient and secure ticketing system that aligns with our commitment to providing an exceptional experience for our audience,” said Regan Nichols, Chief Marketing + Development Officer of Louisville Ballet. “This partnership allows us to focus more on delivering captivating performances and less on ticketing logistics. True Tickets' solution is a perfect fit for our popular productions, ensuring a smooth and enjoyable experience for our patrons.”
The 2024-2025 season promises a captivating mix of beloved traditions and thrilling world premieres. Highlights include the intimate Studio Connections at Louisville Ballet Studios, the highly anticipated Triple Take featuring world premieres by renowned choreographers and a piece soundtracked by Louisville native rapper Jack Harlow, as well as the classic holiday favorite The Brown-Forman Nutcracker at Whitney Hall. This diverse lineup showcases the broad spectrum of what ballet can be: explosive, transformative, surprising, and healing.
Ken Lesnik, Head of Business Development at True Tickets, added, “We are thrilled to partner with Louisville Ballet. Our digital ticketing solutions will offer their patrons a hassle-free experience, from the moment of purchase to the performance’s final bow. We look forward to supporting Louisville Ballet in bringing their exceptional artistry to even more ballet enthusiasts.”
For more information about Louisville Ballet and upcoming performances, visit louisvilleballet.org.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Louisville Ballet
Louisville Ballet, led by Chief Executive Officer Leslie Smart and Artistic Directors Mikelle Bruzina and Harald Uwe Kern, is an evolved but accessible ballet company committed to boldly and beautifully communicating artistic stories both classic and new. We exist to move, to evoke emotion, to provoke thought, and to challenge perceptions. We are artists, athletes, activists, inventors, and inspirers. Louisville Ballet has been one of the nation’s leading regional ballet companies since 1952. As the Official State Ballet of Kentucky, Louisville Ballet has worked with some of ballet’s brightest lights including Mikhail Baryshnikov, Twyla Tharp, and Wendy Whelan, performed for tens of thousands of people and reached over 20,000 school children throughout the commonwealth with educational programs annually.
Media Inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Louisville Ballet
Regan Nichols
rnichols@louisvilleballet.org