Sofia, Bulgaria — TruCrowd, an identity-based ticketing technology company, and URBO Studio, a leading Bulgarian provider of booking, sales, and ticketing technology, today announced a strategic partnership to roll out identity-based tickets for large-scale live events in Bulgaria.
The partnership brings together TruCrowd’s “face-as-your-ticket” entry technology with URBO Studio’s established event commerce and ticketing ecosystem used across Bulgaria’s live events economy. The joint focus is simple: help organisers move beyond “ticket as a transferable token” and toward ticketing anchored to verified identity, reducing fraud and ticket abuse while making entry smoother for fans.
“Traditional tickets that are not linked to identity are easy to copy, resell, and exploit. By moving to identity-first ticketing, we remove that weakness and set a new standard for fairer, smoother access at major events in Bulgaria”, said Daniel Križan, CEO of TruCrowd.
TruCrowd has gained international visibility as a visionary spinoff focused on identity based ticketing for live events. URBO Studio powers ticketing and sales infrastructure behind major Bulgarian event platforms, including Ticket Station, the ticket sales platform for Fest Team, one of the country’s largest event organisers.
“For organisers, identity-based ticketing is not just about security – it’s about control, data integrity, and trust in the entire event operation. Partnering with TruCrowd allows us to offer Bulgarian event organisers a future-ready solution that scales for large audiences and real-world conditions,” said Andrey Lilov, CEO of URBO Studio.
The two companies announced the partnership and jointly presented Fast Track access with face recognition live at TravelX on 13 February 2026, during “Ваканция & СПА Експо” at Inter Expo Center.
About TruCrowd
TruCrowd provides technology for nominative ticketing and identity based entry for live events. The solution integrates secure identity verification and face-based access into existing ticketing and access control platforms, built for high-throughput venues and large audiences.
About URBO Studio
URBO Studio is a Bulgarian software company providing solutions for booking, management, and online/offline sales, supporting event organisers and experience providers across Bulgaria and the region.