Variety (01/05/2022) Lang, Brent
TodayTix Group has acquired Goldstar, a live events ticketing platform that operates in 60 cities across the United States. TodayTix, which is best known for selling mobile tickets to Broadway shows and other cultural events, has made a series of deals throughout COVID-19, despite the pandemic upending in-person entertainment and shuttering theaters for months. Goldstar will continue to operate as an independent brand, and TodayTix said there will be no staff reductions. Also, the acquisition will allow TodayTix to reach markets where it does not have a presence, as Goldstar sells tickets to theater, concerts and dance, as well as film screenings and sporting events, and serves such major markets as San Francisco, Las Vegas, Chicago, Washington, D.C., Boston and Miami. “We started Goldstar because we knew people wanted to go out more and we knew venues and promoters wanted those people at their shows,” Goldstar co-founder Jim McCarthy says. “It’s simple, but not easy, to make a marketplace that brings both sides together. Over the years, few have managed it, but TodayTix Group does it extraordinarily well in a way that works for ticket buyers and show producers alike. That’s why we’re proud to become part of the TodayTix Group family. I’m excited to see what the future holds.”
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