Istanbul, Turkey – August 29th, 2024 – Tixbase, an innovative blockchain-based ticketing platform, and Passo, Turkey's leading event ticketing company, have announced an exclusive 5-year partnership. This collaboration aims to address critical issues in the ticketing industry by enhancing security, transparency, and providing a seamless experience for consumers and event organizers, while also regulating the secondary market and setting new standards in the ticketing industry.
Since 2014, Passo has been a pioneer in Turkish ticketing, exclusively managing ticket sales for 38 teams in the Turkish Super League and TFF First League. It serves as the official ticketing company for numerous prestigious events, including the Turkish National Team, UEFA Champions League, Europa League, and the Ziraat Turkish Cup. Expanding in 2019, Passo now tickets a wide range of other sporting events, festivals, concerts, theater, and workshops. Handling over 25 million tickets annually, Passo stands as the premier ticketing ecosystem in Turkey.
“We are excited to partner with Passo, a visionary leader in the Turkish ticketing industry. This is the largest deal signed to date for any blockchain ticketing company, proving the value of our technology and paving the way for global adoption of Tixbase’s novel solution that benefits all participants in the ticketing ecosystem,” said Emil R. Ljesnjanin, Founder and CEO of Tixbase.
Founded in 2019, Tixbase is transforming ticketing with its new blockchain, TixChain, an Avalanche Layer 1. This blockchain, designed specifically for ticketing, complies with GDPR and data privacy laws. Tixbase will integrate this technology into Passo's network to ensure each ticket is uniquely verified and tamper-proof. The blockchain's unchangeable records provide transparency and traceability, reducing fraud risks. Fans can buy tickets confidently, knowing they are genuine and secure.
Regulating the Secondary Market
One of the partnership's key features is the regulation of the secondary ticket market. Traditional issues such as counterfeit tickets, scalping, and inflated prices are addressed by Tixbase's blockchain technology, monitoring secure resale and transfer of tickets. The blockchain's ledger records every ticket's history, reducing the risk of fraud and unauthorized resale. This not only protects consumers but also gives event organizers better control over ticket distribution and pricing.
Tixbase's approach includes issuing NFT (Non-Fungible Token) versions of tickets, turning them into collectible digital assets. These NFTs provide fans with unique memorabilia that can be kept, traded, or sold. They also serve as gateways to exclusive content, merchandise, and experiences, enhancing fan engagement and loyalty.
At the heart of this partnership is the integration of Tixbase's loyalty program into Passo's platform, rewarding fans for their loyalty and participation. NFT tickets can unlock exclusive content and experiences, creating a deeper connection between fans and their favorite events.
Setting a New Standard
This strategic partnership between Passo and Tixbase is set to redefine the ticketing industry. Combining Passo's event management expertise with Tixbase's blockchain technology, the two companies are paving the way for a more secure, transparent, and engaging ticketing future.
“We are thrilled to join forces with Tixbase, a pioneer in blockchain ticketing technology. Their innovative solution perfectly complements our commitment to creating a state-of-the-art ticketing platform that protects our fans and delivers exceptional results,” said Atil Aykar, GM of Passo.
Together, Tixbase and Passo are committed to creating a future where ticketing is seamless, secure, and exciting for everyone involved. This partnership marks a significant milestone in the evolution of the ticketing industry, setting the stage for a new era of innovation and excellence.
About Tixbase
Tixbase is a B2B blockchain-based ticketing solution revolutionizing the ticketing industry. Designed for maximum efficiency and user convenience, Tixbase leverages advanced blockchain technology to enhance security, transparency, and streamline ticketing processes. This solution ensures a seamless ticketing experience, effectively addressing common issues such as fraud and duplication, while regulating the secondary market. Tixbase prioritizes customer satisfaction and regulatory compliance, setting new standards for the future of ticketing.
About Passo
PASSO, part of E-Kent Geçiş Sistemleri ve Biletleme Teknolojileri A.Ş., has been Turkey's leading event ticketing company, offers a diverse range of services, including sports, music festivals, concerts, drama, and art events. As the exclusive ticketing partner for the Turkish Football Federation, Passo transacts over 25 million tickets annually.