Industry Press / 09.30.22

Tix Ticketing becomes Tixly

• Tix Ticketing is rebranding as Tixly as it continues to expand its global operations
• Hrefna Jonsdottir will become Managing Director of Tixly – taking over from founder Sindri Finnbogason
• Tixly, founded in Iceland in 2014, has grown rapidly and now operates in 9 countries
• Tixly's new chairman, Kjell Arne Orseth, is a veteran of Ticketmaster International

Reykjavik, September 30^th 2022 | Tix Ticketing today announced it’s changing its company name to Tixly. The new name reflects the company’s growing global ambitions. Tixly is a cloud-based event ticketing system widely used in nine countries in Europe and North America. “With the goal of simplifying our brand and uniquely proclaiming our values of simply innovative software for culture ticketing, we are changing our name and will from today be known as Tixly,” said Hrefna Jonsdottir, who is ascending to role of Managing Director, as founder Sindri Finnbogason shifts gears to become the company’s Head of Product.

The company is also announcing that it is adding to its board a Ticketmaster Inc veteran. Kjell Arne Orseth previously was an executive at Ticketmaster for 17 years, serving in various roles within the global ticketing giant, most recently as its Executive Vice President International. He will, effective on November 1^st, be taking over the role of chairman of fast-growing Tixly.

“We believe that under this new global brand and leadership we are ready for the next chapter in Tixly´s evolution. We believe no other company is adequately addressing the specific needs of cultural institutions and venues. This is the unique selling proposition that is fuelling our growth within the cultural segment across Europe and our entry into North America,” says Jonsdottir, Tixly’s new Managing Director. Jonsdottir originally joined the company in 2017, having previously been on the client side as head of ticketing at Harpa Music Hall.

Sindri Finnbogason commented: “I am very excited about our current expansion, both geographically and of the product itself. There is still a lot of room to grow as more venues transfer to simpler ticketing and marketing solutions. The large number of customers in the cultural segment that have chosen Tixly, after diligently comparing our product to others, shows how a software solution that is both robust and offers simple intuitive design can gain a lot of traction in a relatively short period of time. In all the 20 years I have been in the ticketing software business I have never experienced such excitement for a product as I have for the current iteration of Tixly. I promise there is still a lot more to come as we continue to ship new modules and features all the time.”

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Our product
Tixly offers its clients a complete product offering with fully integrated access controls, event management controls, multi-channel distribution capabilities, and a robust reporting suite. Our clients use the solution to manage their events, sell millions of tickets online, segment and communicate with their customers through our internal data analytics and inbuilt marketing tools. As our slogan goes: - Tixly - simply innovative software.

Our Company
Tixly was founded in Iceland in 2014 and quickly became the market leader. Subsequently Tixly has expanded into Norway, Denmark, Sweden, Finland, The Netherlands, Belgium, Great Britain and most recently entered the US market. We specialize in cost-efficient, feature-rich ticketing solutions for performing ares and culture huoses, including theatres, symphonies, operas and more.

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