Industry Press / 04.16.24
TikTok and AXS Announce Global Ticketing Partnership
16 April 2024: TikTok today announces a new partnership with AXS, a leader in global ticketing, to offer fans a new way to discover and buy tickets to live events for their favorite artists.
The partnership promises to bring music fans closer to their favorite artists, with the feature live in the US, UK, Sweden, and Australia. Now, any Certified Artist on TikTok can use the in-app ticketing feature to promote their AXS live dates and connect with fans around the globe.
Music fans worldwide can easily discover and buy tickets for events through AXS directly within the TikTok platform in just a few clicks. The in-app feature empowers artists to promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing.
Michael Kümmerle, Global Music Partnership Development Lead, TikTok, said: "TikTok's partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way. We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future."
“TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans.” continued Marc Ruxin, Chief Strategy Officer for AXS. “By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours. This is the perfect example of discovery-driven content and commerce for music fans!”
TikTok is now an official discovery partner in the AXS Anywhere program joining the ranks of Spotify, Bandsintown and others. AXS Anywhere allows venues, artists and partners to drive additional sales and revenue by reaching fans where they discover events with targeted ticket offers and experiences.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
About AXS
AXS is a global ticketing platform, offering best-in-class ticketing, marketing, and data technology in a single platform to suit every client size and type, from the most intimate music clubs to world championship sporting events. AXS, a wholly-owned subsidiary of AEG, is the ticketing partner for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia, and New Zealand. Clients include USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, Stockholm Live and B.League (Japan). AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable our partners to sell the right ticket to the right fan at the right price. For more, visit axs.com.
Media contacts:
TikTok: Alison Bonny: alison.bonny@tiktok.com
AXS: Candace Cunningham: ccunningham@axs.com
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