Technology / 12.07.18
Ticketmaster Ticket Exchange Fully Live in the UK
Pollstar (12/07/18) Gottfried, Gideon
The Ticketmaster Ticket Exchange has gone live across all events on Ticketmaster's U.K. website following the announcement of its launch in August. The exchange lets fans who cannot attend an event sell their tickets on, "for the total price you paid on Ticketmaster for those tickets inclusive of fees, or less." The exchange also allows the transfer of digital tickets to friends. In addition, Ticketmaster has closed former resale markeplaces Get Me In and Seatwave, with the exception of Seatwave's continued operation of the official resale marketplace for the Welsh Rugby Union. The Live Nation company also launched a new landing page explaining ticketing to customers, covering subjects ranging from presales and resales to allocations and delivery to fees to security and technology. Each section features infographics and short clips that explain the different facets of the ticketing business. An interview with Ticketmaster UK's Doug Smith is one such clip, as he walks viewers through the allocation and onsale process. "Everything we do is about making the fan experience better," Smith notes. "These changes have been designed and built to make it easier for fans to get into the shows they love."
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Tags: Music , Ticketmaster , Reselling , News , Mobile , Secondary Ticketing