Pollstar (10/31/19) Gottfried, Gideon
Ticketmaster recently launched online ticket sales for fans with disabilities in Britain. Within 24 hours of an online accessible order, fans are asked to provide their accessibility requirements through "My Account" on the Ticketmaster site only once, with the information securely saved for future purchases. "We knew we had to do more for [fans with disabilities] and our team has worked hard on this groundbreaking technology that endeavors to make ticket buying simple for all," said Ticketmaster UK Managing Director Andrew Parsons. Ticketmaster developed the new system in close collaboration with Attitude Is Everything and its Ticketing Without Barriers Coalition, along with Glasgow's Scottish Event Campus and Motorpoint Arena Cardiff. The service delivers a simple and universal system for evidencing access requirements, precise and disability-cognizant information and customer service, choice and flexibility when booking tickets, trust that access requirements will be satisfied, and equal access to everything. "We've been working with Ticketmaster ... testing digital solutions for a streamlined service so that access customers can book tickets online; simpler, easier and faster," said Motorpoint Arena Cardiff COO Graham Walters. "By expanding our booking options to meet individual needs, it's a positive step forward for accessible ticketing." The technology is slated for wider launch at more events, venues and nations in the future.
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