Industry Press / 07.12.18
Ticketmaster, Baltimore Ravens, and M&T Bank Stadium Extend Partnership And Move To Digital Ticketing For A Better Fan Experience
LOS ANGELES, July 12, 2018 /PRNewswire/ -- Ticketmaster, the global market leader in ticketing, announced today an extension of its official ticketing partnership with the National Football League's Baltimore Ravens. The renewed agreement includes all events at M&T Stadium in Baltimore, Maryland. Ticketmaster will continue to provide a safe and secure marketplace for fans to buy, sell, and transfer verified tickets.
Beginning in the 2018 season, all fans will be able to use digital tickets for entry. Ravens fans will now be able to conveniently access tickets on their mobile device, download to a digital wallet, receive personalized event information, and enjoy a streamlined venue entry experience. Starting in 2019, at M&T Stadium, fans will be able to use their mobile device to enter the venue using simple tap-and-go technology.
The Baltimore Ravens and M&T Bank Stadium will ultimately move to Ticketmaster Presence as their venue access control system and provide the team and venue with improved security and streamlined venue operations, delivering insights into the ticket lifecycle and fan engagement and reducing fraud.
"Through this new agreement, and our ongoing commitment to make significant improvements to the fan experience at M&T Bank Stadium, Ravens fans will see an updated and efficient ticketing experience because of Ticketmaster's top-of-the-line technology and platforms," said Baker Koppelman, Senior Vice President of Ticket Sales and Operations. "We are excited for our fans as we move into digital ticketing, and can't wait for new the season to start."
Ticketmaster has served as the Baltimore Ravens Official Ticketing Partner since 1996.
"Throughout our long partnership, the Baltimore Ravens have maintained their commitment to provide the best experience possible to their fans, and this extended partnership is just the latest example of that commitment," said Greg Economou, Chief Commercial Officer and Head of Sports for Ticketmaster, North America. "We're thrilled that the Ravens and M&T Bank Stadium are relying on Ticketmaster's easy to use technology to usher in this new era in ticketing, and look forward to providing the Ravens fans with a seamless experience."
Additional Background Information
In 2017, Ticketmaster and the National Football League extended their partnership, paving the way for the first league-wide fully digital ticketing system in sports. Ticketmaster will power the NFL's official ticketing marketplace for primary and resale tickets, provide season ticket holders the exclusive ability to resell tickets directly through season ticket account manager, and deliver real-time insights and analytics to teams to better serve their fans.
About Ticketmaster
Ticketmaster is the global market leader in live event ticketing that drives 500 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.
About Baltimore Ravens
In their 23rd year of existence, the Baltimore Ravens are just one of four NFL franchises to win multiple Super Bowls since the turn of the century. Under head coach John Harbaugh, who arrived in 2008, Baltimore has posted the NFL's fourth-most total victories (104), won the league's second-most playoff games (10), advanced to an impressive three AFC Championship contests, and in 2012, captured the World Championship in Super Bowl XLVII. The Ravens, who also won Super Bowl XXXV during the 2000 campaign, have made the playoffs in seven of the past 12 seasons – producing three AFC North Division titles during this time (2006, 2011 and 2012).
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SOURCE Ticketmaster
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