Leadership / 02.28.19
Ticketmaster Acquires Moshtix in Australia
Pollstar (02/26/19) Gottfried, Gideon
Ticketmaster has acquired Moshtix to accommodate general-admission event markets in Australia and New Zealand, giving venues and promoters in those countries Moshtix's general admission, self-service, and white-label solutions technology, in combination with Ticketmaster's services and Live Nation's distribution and reach. Moshtix and its 34 employees will continue to run as a standalone business unit under managing director Harley Evans. "Ticketmaster is...the ideal partner for us to take Moshtix to the next level," Evans noted. "We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market." Ticketmaster Australia and New Zealand's Maria O'Connor added that Moshtix's "mission to 'make live easy' by delivering a seamless connection between partner, fan, and the artist is shared with us. We look forward to working with them to help fans discover, share, and experience the live entertainment they love." Live Nation declared in the acquisition announcement that "Moshtix is the latest platform to be added to Ticketmaster Australia's premier suite of software solutions which service the varying needs of event organizers, after DIY platform Universe launched in 2017."
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Tags: Music , Ticketmaster