Industry Press / 12.20.19
Ticketing for the Coliseo de Puerto Rico Is Dramatically Enlivened by State-of-the-Art Technology
With high demand reserved seating shows as well as general admission events, the management company at The Coliseo (ASM Global), needed to source a modern and flexible ticketing platform that could manage the load of 40,000 visitors looking to buy tickets during an on-sale for the most popular performers capable of selling out a whole series of shows. They wanted a system that would allow visitors to be able to choose their seats from a map, deliver electronic tickets, and provide business intelligence tools to help promoters maximize their revenues.
Local ticket company and ticketing services supplier Ticketera worked together with ASM Global to understand the Coliseo’s ticketing priorities. This resulted in the selection and deployment of the Nliven platform from TixTrack to provide a robust and scalable Cloud-based solution that is designed to display up to 22,000 individual searchable seats on a mobile handset. Nliven can also display reserved seats and general admission sections on the same plan, and provides full end-to-end ticketing including Box Office counter sales and integrated Access Control.
Ticketera's selection process proved to be correct when the Coliseo subsequently conducted a series of high profile on-sales for “Daddy Yankee” and sold out ten individual shows in record time.
Manny Morales, Founder and Partner of Ticketera commented, “Nliven has been a key partner for our success. The flexibility and adaptability of its technology allowed us to meet aggressive timelines as part of our integration to Coliseo de Puerto Rico. In that process and with TixTrack’s support, we smoothly achieved the migration of 25 events that had been previously on sale for the venue, and executed additional heavy on sales, establishing new traffic and sales records for the venue”.
Eduardo Cajina, General Manager, Coliseo de Puerto issued the following statement, “Ticketera and Nliven are driving innovation to the Coliseo de Puerto Rico. The integration of new technologies and the improved capabilities that they bring to the table have quickly converted into increased sales and traffic for our venue. We are very satisfied with their level of service, professionalism and state-of-the-art technology.”
About the Coliseo de Puerto Rico (http://www.coliseodepuertorico.com)
Opened in 2004, the Coliseo de Puerto Rico is the largest indoor arena in Puerto Rico with a capacity of 18,500 and is one of the top 20 arenas in the world according to Billboard Magazine. The arena is owned by the Puerto Rico Convention District Authority, a public corporation of Puerto Rico, and is managed by ASM.
About ASM Global (http://www.asmglobal.com)
ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.
ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit www.asmglobal.com.
About Ticketera (http://www.ticketera.in)
Ticketera is a state-of-the art, user friendly and reliable full service ticketing solution, that meets the highest US standards in industry legal, accounting and infrastructure processes.
Ticketera enhances an event’s experience before customers arrive at the venue, by creating a unique and memorable experience through a combination of service, technology, innovation and marketing.
Our cutting edge technology is developed for the Cloud providing an infinite capacity for growth and integration, while complying with the strictest security standards. We provide the most advanced reporting tools for inventory management, accurate seat maps, reports and analytics, among others.
About TixTrack Inc. (http://www.tixtrack.com)
TixTrack is a Los Angeles-based ticketing technology company with satellite offices in London and New Zealand, which has developed two cutting edge Cloud-based ticketing platforms, each designed to meet the unique needs of a specific industry sector: Nliven – serving the live entertainment / reserved seating sector, and Ticketure - serving the arts and attractions / general admission and timed-entry sector.
Formed in 2008, TixTrack serves hundreds of major venues and rights-holders worldwide including such high-profile clients as Cirque du Soleil, Nederlander and Nimax Theatres within the reserved seating sector, and the Broad, SpyScape and Chicago MSI in the visitor attractions sector.
For more information about TixTrack, Nliven or Ticketure, please contact Michael Arya, Co-Founder & CRO at michael@tixtrack.com or 001 (626) 825-9345.
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