Revenue / 07.17.18

Ticket Packages for Atlanta's Super Bowl Offer Luxury — at a Price

Access Staff

Original article published on Atlanta Journal-Constitution (07/17/18) by Tim Tucker

The National Football League's (NFL) official hospitality partner for Super Bowl LIII in Atlanta, On Location Experiences (OLE), is offering ticket packages ranging from $5,000 to $17,500 per person. OLE CEO John Collins says the packages were pre-marketed to previous customers and some Falcons season ticket-holders prior to going on sale to the general public in June. The packages' price variance mainly relies on seat location and the degree of luxury, with a $5,000 package including upper-level end-zone seats and a pregame party, and a $12,500 package boasting lower-level seats around the 30-yard line, a pregame party and in-stadium club access. The high-end $17,500 package offers the most exclusive seats in Atlanta's Mercedes-Benz Stadium, access to the stadium's ritziest club during the game, on-site concierge service and the after-game opportunity to “dive into a sea of confetti” on the field during the trophy presentation. “The Super Bowl is pretty unique as an event — it's probably the only event of this stature that has no real true on-sale (of tickets to the public),” Collins notes. “Any other sporting event typically has an on-sale. The Super Bowl doesn't because of the way the tickets get distributed.” The NFL supplies 9,500 tickets to OLE for bundling in hospitality packages, with no standalone game tickets sold outside of the packages. Collins says upon purchase, customers can choose their exact seats for the game.

Read the full story on the Atlanta Journal-Constitution website.

Tags: Sports , News , Stadium