Technology / 09.22.21

The Story Behind Red Rocks’ New Palm-Recognition Ticketing Technology

Access Staff

Denver Business Journal (09/21/2021) Greenhalgh, Nick

Concertgoers at Red Rocks Amphitheatre can now enter the venue by scanning just their palm. AXS recently announced the addition of the Amazon One palm recognition service to its contactless ticketing pedestals. This allows fans to scan their palms, instead of a ticket, to enter live events. On Sept. 14, Red Rocks Amphitheatre began using this technology, introducing it at the Alison Wonderland concert. Upon entering the venue, fans can either scan their digital ticket or choose to link their palm at the kiosk. Although the technology is in its infancy, fans can enroll at a dedicated station before they enter the venue or at a station inside the venue to keep on hand for future AXS events. Enrollment takes less than a minute, and fans can enroll one palm or both. Amazon’s computer vision technology builds a palm signature and links it to an existing account.  “We knew that if we could handle Red Rocks, given the challenges with the weather that comes with the altitude, one minute it’s raining, the next it's blue sky and the next it’s snowing. We intentionally said, 'Let’s test to the fullest extent and make sure once we’ve handled Red Rocks going to an indoor facility will be simple,’” Blaine Legere, Senior VP of Strategy at AXS, says.

Read the full story from the Denver Business Journal.

Tags: News , Venues , Contactless