London, UK – February 2021 –The Shaftesbury Theatre in London’s West End has chosen the Nliven system from TixTrack as its new ticketing platform.

The Shaftesbury Theatre, with its ornate auditorium housing 1,416 seats, is the largest independently owned and managed theatre in the West End. From its original opening in 1911, this Grade II listed building has welcomed generations of theatregoers to plays, operettas, classical and contemporary dance, variety, stand-up comedy and musicals. The Shaftesbury Theatre’s current production is the Olivier Award winning “& Juliet” featuring the songs of legendary contemporary songwriter Max Martin.

The Shaftesbury Theatre has embarked on an ambitious £15 million programme to extend and improve its public areas and offer its audiences an even more welcoming and enjoyable experience. This transformation of a beautiful Edwardian building into a venue fit for the 21st Century will be further enhanced by its selection of a modern, mobilefirst, ticketing system.

The Nliven ticketing system from TixTrack Inc. provides an intuitive visitor experience uniquely designed for optimum delivery via a mobile handset. Entirely Cloud-based, Nliven’s user-friendly design principles are extended to its back office management tools and integrated features such as House Seats and Group Sales modules, API access for resellers, Web Hook integrations, Pixel Tracking, Digital Tickets, Access Control and Box Office counter services.

James Williams, Chief Executive of the Shaftesbury Theatre, stated, "We were very impressed with Nliven's modern customer-centric design, and equally impressed by its technical innovation. The fact that all Nliven Clients receive a free system upgrade every two weeks will ensure that the Shaftesbury Theatre can meet the expectations of modern theatregoers for many years to come."

Steven Sunshine, TixTrack's Co-Founder and CEO said, "We are delighted to have been selected by the Shaftesbury Theatre to supply our Nliven end-to-end ticketing solution. The Shaftesbury Theatre will be in good company alongside our other UK Clients including Nimax Theatres’ six West End venues. TixTrack’s UK Account Management and Client Support team, based around the corner in Covent Garden, are looking forward to working with the Shaftesbury Theatre’s Senior Management and Box Office personnel to ensure a smooth rollout of Nliven’s advanced services and features over the coming months.”

About The Shaftesbury Theatre
The Shaftesbury Theatre is located on the junction between Shaftesbury Avenue and High Holborn in the London Borough of Camden. Designed by Bertie Crewe, it opened in December 1911 and was considered a flamboyant masterpiece from the life-size groups of statuary representing Comedy, Tragedy, Poetry and Music that still adorn the tops of the boxes, to its impressive Edwardian façade. The Shaftesbury Theatre has staged many notable productions in its 110 year history, and has recently embarked on an ambitious programme to extend and enhance its public spaces and amenities.

The Shaftesbury Theatre is owned by DLT Entertainment Ltd., internationally recognised as a leading independent company engaged in virtually every aspect of the marketing, production and distribution of video programming. DLT took a minority share in the Shaftesbury Theatre in 1986 and now owns 100% - making DLT London's longest tenured theatre owner. In addition to producing its own theatre shows, DLT has general managed third party productions. Through its TV production office in London, DLT is most known for its long-running sitcoms My Family and As Time Goes By and its most recent production of Monster Court which is currently airing on CBBC. DLT has recently expanded into talent representation with investments in various talent agencies.

About TixTrack Inc.
TixTrack (www.tixtrack.com) is a Los Angeles-based ticketing technology company with satellite offices in London and New Zealand, which has developed two cutting edge Cloud-based ticketing platforms, each designed to meet the unique needs of a specific industry sector: Nliven – serving the live entertainment / reserved seating sector, and Ticketure - serving the museums, galleries and visitor attractions / general admission and timed-entry sector.

Formed in 2008, TixTrack serves hundreds of major venues and rights-holders worldwide including such high-profile clients as Nederlander, Cirque du Soleil, MGM Resorts and Nimax Theatres within the reserved seating sector, and the Guggenheim, the National Gallery of Art and the Chicago Museum of Science and Industry in the timed-entry sector.

For more information about TixTrack, Nliven or Ticketure, please contact Michael Arya, Co-Founder & CRO via michael@tixtrack.com or 626 825 9345.

For UK enquiries please contact John Pinchbeck, Director of Business Development EMEA via john.pinchbeck@tixtrack.com or +44 (0)207 859 4356.