CHICAGO, IL / BOSTON, MA (January 28, 2026) — The Joffrey Ballet, one of the world’s premier dance companies and a pillar of Chicago’s cultural landscape, has partnered with True Tickets to launch secure, mobile-first digital ticketing across its performances at the Lyric Opera House. The collaboration aligns with the Joffrey’s mission to advance dance through artistic excellence, innovation, and equitable access for all audiences.
Celebrating its 70th anniversary and 30 years as Chicago’s resident ballet company, the Joffrey is known for groundbreaking productions, bold reimaginings of classics, and community engagement programs that serve thousands of students each year. As the organization continues to expand its reach across the Midwest and beyond, this partnership marks a strategic investment in the patron experience and in modern, secure digital ticketing infrastructure.
Beginning with the 2026 Season, audiences will receive their tickets through secure digital delivery with password-less login for swift, fully accessible entry. Each ticket is delivered as a dynamic QR code, preventing fraud and enabling faster scanning while giving the Joffrey greater control over how tickets are shared. Every delivery, share, and scan is written back into their CRM, giving the Joffrey a clearer view of who is actually attending performances, not just who purchased the ticket.
"Partnering with The Joffrey Ballet marks another step forward for what modern ticketing can deliver to world-class arts organizations. Their decision reflects a broader shift we’re seeing across Chicago and throughout the ticketing space toward secure delivery, clearer audience insight, and stronger patron relationships. We’re excited to support their vision and help shape the next chapter of Chicago’s cultural experience," said Matt Zarracina, CEO & Co-Founder, True Tickets.
True Tickets works with arts and cultural organizations seeking secure digital delivery, rules-based ticket sharing, and real-time audience insight. For the Joffrey, the technology supports its ongoing efforts to create welcoming, accessible experiences for all patrons, from first-time visitors to long-time supporters.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 24.4 million digital tickets worth USD $1.7 billion and
enabled 2.9 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
About The Joffrey Ballet
The Joffrey Ballet is one of the premier dance companies in the world today, with a reputation for boundary-breaking performances for 70 years. The Joffrey repertoire is an extensive collection of all-time classics, modern masterpieces, and original works.
Founded in 1956 by pioneers Robert Joffrey and Gerald Arpino, the Joffrey remains dedicated to artistic expression, innovation, and first-rate education and engagement programming. The Joffrey Ballet continues to thrive under The Mary B. Galvin Artistic Director Ashley Wheater MBE and President and CEO Greg Cameron.
For more information on The Joffrey Ballet and its programs, visit joffrey.org. Connect with the Joffrey on Facebook, Instagram, and LinkedIn.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
The Joffrey Ballet
Katy O’Malley/Beth Silverman
The Silverman Group, Inc. katy@silvermangroup.com
847-814-1940