Industry Press / 03.10.20

Tessitura Network and Cuseum Partner to Enhance Visitor and Member Engagement

Cuseum, a leading provider of engagement software for museums and arts nonprofits, is the latest partner to join Tessitura Network‘s ecosystem of trusted technology and service providers. With this partnership, Tessitura’s user community, comprised of many of the world’s most iconic museums and cultural attractions plus an extensive number of leading performing arts organizations, will be able to benefit from new mobile engagement and digital membership solutions that integrate directly with the Tessitura platform.

"We’re excited by the innovative, best-in-class engagement and digital presence products that our partnership with Cuseum will extend to our community as we advance our mission to provide a unified system that helps organizations achieve all their attendance, fundraising, and engagement goals," said Jack Rubin, Chief Executive Officer & Co-Founder of the Tessitura Network. "We have an enduring commitment to smartly expand the tools and resources available to arts and cultural organizations and are thrilled to bring Cuseum into our ecosystem of partners.”

First launched in 2014, Cuseum helps museums, attractions, and cultural nonprofits deepen visitor, member, and donor engagement using digital tools. Today, more than 250 organizations use Cuseum’s software, services, and support to transform the visitor experience, drive member retention, and ensure cultural nonprofits are equipped to survive and thrive in the digital age.

Tessitura organizations will now be able to benefit from Cuseum’s Mobile Engagement and Digital Membership Card solutions. Mobile Engagement provides visitors the opportunity to enjoy curated tours and guidance, delivered to them through their own mobile device. Similarly, Cuseum’s Digital Membership Cards streamline the traditional membership model by offering an intuitive, modern, and more effective approach to membership engagement.

"We have always revered the strong community that Tessitura has cultivated in the arts and cultural sector, and are thrilled to join this vibrant ecosystem," said Brendan Ciecko, Chief Executive Officer & Founder of Cuseum. "We’re devoted to providing innovative digital solutions that will allow Tessitura users to take their visitor and member engagement to the next level."

Arts and cultural organizations leveraging Cuseum’s Digital Membership solution with Tessitura will be able to:

• Quickly and easily present digital membership cards
• Save time and money by reducing the amount of administrative labor expended on sustaining membership programs
• Increase membership renewals through push notifications that are delivered directly to members’ smartphones
• Promote membership benefits, discounts, and reciprocal programs 
• Offer the convenience of the mobile wallet that consumers enjoy in travel, entertainment, banking, payments, and more
• Reduce environmental impact by eliminating paper and plastic that are used to produce and ship physical membership cards

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