ABC News (09/17/24) Low, Chris
In what most live event professionals believe to be the first arrangement of its kind, University of Tennessee fans for all sports will be charged a 10% "talent fee" on tickets to help pay student-athletes as part of the new revenue-sharing plan scheduled to start next year. The university recently shared the news with football season-ticket holders via email. This message included an impassioned, four-minute video, featuring athletic director Danny White telling fans the talent fee and other strategies were "part of an extensive plan to continue our dominance in college athletics and build something like never seen before." In addition to the 10% hike on all ticket invoices, Tennessee is adding an average increase of 4.5% on all football tickets.
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